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November 15th, 2009
07:28 AM ET

Dress for Success Against Cancer

From CNN segment producer Elberta McKnight:

A piece of clothing is being marketed as an incredible medical breakthrough; and it's all about saving women from breast cancer. You can't buy it yet. But you can see what it is and how it works right here.


Join Betty Nguyen and TJ Holmes weekend mornings in the CNN Newsroom, 6am ET/ 3am PT.

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soundoff (5 Responses)
  1. Ron Gardner

    Everyone associated with this fraudulent story should be fired.
    Apparently, according to Mario's "report" – which turns out to be about a fabric called Demron (?) there really isn't a bra on the market at all, but their could be, maybe, someday, we don't know, and nobody really knows how it would help women who don't already have breast cancer. Some women suffering breast cancer have radioactive pellets implanted in their breasts and IF there were a bra made with demron, it would keep the radiation from those pellets from escaping and harming other people!
    Betty asks repeatedly how it would help women who don't have breast cancer and finally, at nearly four minutes into his rambling, Mario says, "Yeah well see, I think, thats still what needs to be worked out. They don't have a defined answer for that just yet, but they
    are saying that for those women who do have breast cancer, or have known risks in the family, this could be something that could help....? ??? (by this point, I'm laughing out loud)

    Now Betty resorts to asking how much this mystery bra would cost.
    Guess what? Mario doesn't know .. he thinks it would only take an extra dollar or two to insert this fabric into a bra therefore it "wouldn't be much." (manufacturers are now laughing out loud.)
    At this point, TJ says "you always bring us interesting stuff" ?? Really TJ? You found this fraudulently labeled story "interesting."
    Mario should be getting his butt chewed out by a real news director for coming on the air with a story that has virtually no relationship to it's headline – dress for success against cancer.
    Everyone associated with this should be fired.

    November 15, 2009 at 8:59 am |
  2. Julie Barrow

    This has got to be the most ridiculous piece of reporting I've seen in some time. The tag line is "bra that fights breast cancer" but at no time did the reporter say anything coherent about that. All he said was women getting brachytherapy (not mainstream in the least btw) can wear this to protect their loved ones. This statement is in itself false but I won't go into that. Anyway, how does that fight breast cancer? Then he quickly inferred that there are all these elements in the environment that this bra would shield women from. Anyone who knows anything about breast cancer knows it is a hormone-related disease and that most of the culprits are from things we ingest (please read about xenoestrogens). As a breast cancer survivor I'm embarrassed on CNN's behalf for airing this uninformed and patently false report just to get some folks to pay attention because someone used the words "fight breast cancer". Ludicrous!

    November 15, 2009 at 2:36 pm |
  3. Lisa McDaniel

    This is a great story. I hope it becomes available soon and can really fight breast cancer. It would be a great help for families like mine who have a history of breast cancer.

    November 16, 2009 at 9:08 am |
  4. michelle schwartz

    I too have breast cancer in my family and because of the headline I was hoping to see a bra, the guest explained that the material can help protect from radiation for existing patients I never felt like his statements were false he said it Wasn't out and more tests needed to be done. They should certainly show us stories of things that could help they just really shouldn't have tried to use a sensational headline. Just my 2 cents

    November 16, 2009 at 1:25 pm |
  5. JULIE

    Well. looking up on Wikapedia. This may be good for radiation protection, What it will be doing in a bra? I have no clue, except maybe slight radiation from machines or electrical devices in your home. Make little sense for the title.
    Breast cancer is raging mostly because of over weight people and increase in hormones in foods. Best preventative is exercise, and, lose weight. Run baby run.
    . Long ago two doctors, one a surgeon told not to ever use anti perspirant because breast tissue drains under the arms.
    More books I have read the best type of cure for breast cancer was removing the ovaries. And, never take any hormones. Never.

    November 16, 2009 at 6:57 pm |