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March 1st, 2010
08:38 AM ET

Rapper's Racy Billboard Sparks Controversy

Crossing one of the busiest intersections in downtown Newark, New Jersey, people have taken notice of a risque billboard. The controversial ad from Akoo Jeans, a clothing line by rapper T.I., shows a woman kneeling in front of a man with his jeans unbuckled. Many citizens feel it is sending the wrong message to young people in the community.


Our question: What do you think of the billboard?


Filed under: Brooke Baldwin • Tony Harris
soundoff (121 Responses)
  1. michael armstrong sr.

    A great work of art I have seen more suggestive art in the bible and public history buildings along with just walking down the street and glancing into glass hotel's .

    March 1, 2010 at 8:47 am |
  2. Burnman

    Michael, there is nothing artistic about selling jeans with a billboard depicting a woman who appears to be preparing to give oral sex. It's the old "sex sells" marketing ploy at work, not an artistic representation of anything.

    It's certainly not an image people's kids need to see. No wonder there are so many babies having babies.

    March 1, 2010 at 9:18 am |
  3. cristian

    We are in a time in which sex is used as a selling tool. All of those surprised with something like this must not have television, or still use a "television antenna". And if you don't believe me, just turn your tv sets on thursday night to that ridiculous show (jersey shore). How about we spend more time worrying about what's going on around the world, hint: Chile, Haiti, Europe!

    March 1, 2010 at 9:27 am |
  4. DEE ROCK

    people need to worry about the more serious issues at hand, young people in the community need jobs, health insurance, they could care less about jeans ad.

    March 1, 2010 at 9:29 am |
  5. Paul

    "Many citizens feel it is sending the wrong message to young people": You think? – Burn it down!

    March 1, 2010 at 9:31 am |
  6. michael armstrong sr.

    Closed minds are blind to great work this is the love between men and woman its only suggestive to one track minds .

    March 1, 2010 at 9:37 am |
  7. Alexandria

    that kind of picture should not be showed, in a public place where younger people can see it. What kind of IMAGE is being put in the head's of little kids that see it? (that it's okay to pose like that) that is disgusting! What do the parent's say if the kid's say something about it?? and it just SHOWS how low the world has got! Guys are seeing women as slabs of meat, and degrading them.

    March 1, 2010 at 9:38 am |
  8. Srsly

    Have any of you heard about Akoo jeans before today? I sure as hell didnt. Looks like they did a good job getting 100x more advertising than they paid for

    March 1, 2010 at 9:43 am |
  9. Frustrated

    Sex is used everyday to sell almost any product out there. Sexual suggestions are even used on kids shows like Icarly, Jonas Brothers and other Nickelodeon and Disney channel movies and shows. Sexual slang in music has gotten worse over the last few years as well. My eight year old told me that she liked a song called "Bedrock" that she heard at a friends house that was on her sister's radio. She thought it was about the Flinstones. Ridiculous garbage is being sold out there and passed off as music. I like any type of music as long as it us clean. Who cares about the dang bilboard. We have bigger problems. By the way, the girls parents heard the song and are also looking for better radio stations for their kids just like we did. We also monitor our youngest's iPod too. You have to pay attention to what your kids are doing when you can.

    March 1, 2010 at 9:50 am |
  10. Kevin Singh

    Now now, "art" is not an excuse for putting degrading and sexually suggestive pictures in the streets is it?

    March 1, 2010 at 10:00 am |
  11. Xtra

    1st off if your kids are that impressionable you hav failed as a parent and need to look into wat it is you're doing that a billboard like that can have such a damaging effect on your kids. 2nd its called freedom of speech if over 100 ppl can lay down naked in nyc for "art" then why not this billboard and to the closed minded ppl that think it should be burned/taken down need to find a bubble to live in because there's a lot worst things out in this world that can have negative effects on YOUR kids

    March 1, 2010 at 10:03 am |
  12. FeFe

    I have to agree with Srsly. This is a marketing ploy to get people talking about jeans we wouldn't care about for any other reason. The truth is the billboard is only suggestive and though it is not something I would want to see I have to look at it as art and art is subjective. That is a debate within itself. All on all these folks know what they are doing and the media will fall right into their trap!

    March 1, 2010 at 10:03 am |
  13. Jessica

    I'm not sure why this billboard is getting negative attention, and 1000 other advertisements that are much worse as far as objectifying women and being extremely sexual are construed as normal. For instance, what's the difference between this ad and your average Axe commercial?

    I've seen much worse ads, where it doesn't look like the "sex" is so consensual.

    March 1, 2010 at 10:06 am |
  14. michael armstrong sr.

    Whats the big deal theres nothing hanging out both people are fully dressed I see home boys running around in public with there pants hanging down to there knees now theres something thats hard to exsplain to your kids .

    March 1, 2010 at 10:07 am |
  15. Tiffany

    I'm one to notice billboards but they do not influence me to buy whatever it is they are selling.

    What a stupid billboard. when will we see a billboard depicting a man pulling down a woman's pants and implying oral sex? I get tired of seeing women displayed as sexual things for SOME men to use as just that, a sex toy. You always see women half naked on magazine covers, underwear ads, diet supplement ads, etc. Do you see men like this? Nooooooo very rarely do you. Why the difference?

    Will I buy T.I.'s overly priced jeans just because a woman is pulling the pants down (because the jeans must be so hot that a woman has to take them off so she can give the man oral sex)? Heck no!

    March 1, 2010 at 10:08 am |
  16. michael armstrong sr.

    For those with one track dirty minds just tell your kids its a woman in love with her man .

    March 1, 2010 at 10:32 am |
  17. alexandria

    uh that is NOT love!

    March 1, 2010 at 10:43 am |
  18. michael armstrong sr.

    Like I said one track minds .

    March 1, 2010 at 10:46 am |
  19. valvegirl

    Not surprising to see this. This is what our country has come to, and I happen to agree with free speech & advertising etc. However, being the mother of a 13 year old son & an 11 year old daughter, I do not want them to keep being exposed to these kinds of images. I suppose there's not much we can do if something like this is on a billboard, but we as parents can certainly edit what our children watch on television, what kinds of music they listen to. I guess we can also start raising our voices a little louder to get these kinds of images taken off of such public places, such as this billboard. If T.I.'s company wants to advertise like this, it is his right. However, do it on a website or in a magazine- something that can be ignored if we choose to. But we can't also permanetly censor someone's rights.

    March 1, 2010 at 10:50 am |
  20. alexandria

    uh okay one track, listen you have your opinions and i have mine respect them. the new generation grows up thinking one way and half another way. you are probably older with all due respect and do not understand. my GENERATION makes me SICK!

    March 1, 2010 at 10:54 am |
  21. nixon

    I think it did what it was supposed to do....grab attention. People can make there own assumptions about the message. It just shows where their minds are at.

    March 1, 2010 at 10:56 am |
  22. michael armstrong sr.

    Freedom of speech works better with open minds such as clinging to your mate with love and passion as she melts to the floor .

    March 1, 2010 at 10:59 am |
  23. michael armstrong sr.

    I hear words that suggest that the old ways have better morals when it comes to love between a man and a woman

    March 1, 2010 at 11:05 am |
  24. alexandria

    it depends on what you mean by the "old way's" such as back on a farm oh yes! i would LOVE to grow up during times like that.

    March 1, 2010 at 11:12 am |
  25. michael armstrong sr.

    I had a great time growing up on the farm and all i see in this picture is love not penthouse .

    March 1, 2010 at 11:20 am |
  26. alexandria

    see you do not understand our generation with all due respect. so there for i see this picture very differently i am only 16! i do not want to offend you in anyway. that is my opinion.

    March 1, 2010 at 11:31 am |
  27. michael armstrong sr.

    This picture dont even deserve anything over a PG rating .

    March 1, 2010 at 11:32 am |
  28. Jose Garcia

    Sex sales people. Get over it!!!

    March 1, 2010 at 11:41 am |
  29. Christi

    How is this any different from the Brooke Shields Jordache ad years ago? And with all the racy covers I've seen lately (Sports Illustrated, for example) why is THIS ad controversial?

    March 1, 2010 at 11:42 am |
  30. Grant

    I'm shocked, just shocked, that a jeans company would use sex to sell its products.

    March 1, 2010 at 11:42 am |
  31. SA Bob

    Oh c'mon, grow up, will you?

    March 1, 2010 at 11:42 am |
  32. Little Chelsea

    The entire point of advertisements like this is to get people to look and see and notice the brand- that is exactly what it's doing. People are seeing it and talking about it because once again, we have a billboard pushing the envelope. The less attention we pay to ads like this, the less power they have.,

    March 1, 2010 at 11:42 am |
  33. Mike

    Wow, it's a billboard. Go to Europe and you'll see nudity on many ads. Teens aren't having babies because they see "risque" images, it's because they lack educated and open-minded parents. Grow up people, and start caring about things in life that really matter.

    March 1, 2010 at 11:43 am |
  34. michael armstrong sr.

    This is more romance then sex .

    March 1, 2010 at 11:43 am |
  35. Seth Maki

    I think that the people who are upset over this billboard need to get over themselves. In case they haven't noticed, we aren't exactly living in a puritanical society anymore. Add to that the notion that sex truly does sell makes this a viable ad for jeans. Ralph Lauren's ads in magazines are racier than this and nobody seems to have a problem with those, so why all the uproar over a billboard?

    March 1, 2010 at 11:43 am |
  36. Brent Goble

    It has nothing to do with Freedom of Speech. The ad implies an oral sexual act and violates the reasonable time, place, and manner restrictions.

    March 1, 2010 at 11:43 am |
  37. Dr. Reg

    Are you people serious???? Only in the US do we put so much focus on petty issues like this ad. It is not racy. Can you say Europe? This ad is tame compared to some of the ads they are allowed to display there. In a country where we are free, it sure seems too much is put on censoring that creative freedom. The ad is sexy and it's gonna sale a lot of jeans. By the way, thanks CNN for helping rapper T.I. Harris sell thousands of pairs. Your free publicity informed me (perhaps countless millions) that he had jeans available for sale. Otherwise, I'd never would have known.

    March 1, 2010 at 11:44 am |
  38. Chenelle

    i feel as though his intent might not have been to send a bad message. Most clothing lines want their label to be remembered, so they put forth the effort to push the envelope. I do think that this would have been (a big maybe) ok for a magazine, but this was placed somewhere that children will be seeing it and it gives the wrong idea, once again, of how a girl should be.

    March 1, 2010 at 11:44 am |
  39. Dave

    Why is anyone surprised here? Sex is so commonly used to sell in this country and the demographic to which this ad is directed is, seemingly, obsessed with sex and self indulgence to the near exclusion of all else. Perhaps the uproar should not be about the content of the ad but directed at the "futureless" future of this failing country

    March 1, 2010 at 11:46 am |
  40. billie

    CNN is giving this company free national advertising by talking about this. Why is it even news? We see this stuff everywhere all the time.

    March 1, 2010 at 11:46 am |
  41. J

    Sex sells, the picture may be suggestive, but its nothing to be in a fluster about...

    March 1, 2010 at 11:46 am |
  42. Mai

    If she were wearing a wedding ring would there be so much outrage? Youth are bombarded with images more suggestive than this on local television. I pity the sexually repressed!

    March 1, 2010 at 11:46 am |
  43. Dajour

    Ummmmmm Really... ???? this is what the controversy is all about... i dont see any nudity here.. whats the big deal??? People need to stop acting stupid and making a big fuss over none sense – this add doesnt even deserve anthing over a PG rating. – Get over it!!!!!! I LOVE THE ADD!!!!!!

    March 1, 2010 at 11:47 am |
  44. Chasity

    It is a shame that advertisers think they have to go to this level to sell a product. I agree to a certain extent that most older people have a one track mind, however when your 8 year old son asks a question like "Mom why is she pulling his pants down?" How does one answer that? Shame on the advertisers.

    March 1, 2010 at 11:47 am |
  45. John

    The billboard is a bit suggestive. Has anyone seen TV lately, gone to the movies, or watched some commercials? Enough with this political correctness stuff and attempting to censor free speech. Worry about the more important things in life.

    March 1, 2010 at 11:48 am |
  46. Marco

    I see nothing wrong with that billboard. I lived in Germany for a year and there are racy billboards everywhere for almost any type of product. Their children see it all the time and their kids don't grow up sexual deviants. We make too much of nothing in this country and its time to stop controlling what is seen and heard through various media outlets. I thought free expression belongs in a "free" country

    March 1, 2010 at 11:48 am |
  47. T

    guess what? if you buy those jeans, a girl will go down on you. who cares, its one billboard. just teach your kids about stds and a gag reflex... they wont want to do anything like that after some gross stories

    March 1, 2010 at 11:49 am |
  48. Lou C

    It's sending the exact message that it was intended to. If you wear these jeans you too can receive oral sex. If parents had enough time to change their child's life one influence at a time, they would destroy that sign and boycott the manufacturer. Don't use the excuse that it's against the law. This is war! Things like this are destroying our children from the inside out. ALL IS FAIR IN LOVE AND WAR. I am done letting a broken system take care of my issues.

    March 1, 2010 at 11:51 am |
  49. ONLYBABYGIRL

    The billboard of course is just like all the other sexually explicit advertisements in our country. Our society continues to promote greed ,materialism, and dominiation of all kinds. As an African American I tire of seeing the negative images displayed by many of the communities so called celebs no matter the venue they use.

    March 1, 2010 at 11:51 am |
  50. Patricia Oliver

    I'm definitely not a prude, nevertheless, poor taste in my opinion. Alas, another indicator of our immoral profligacy – like that which preceded Rome's fall.... ergo, perhaps a "sign" of the times.

    March 1, 2010 at 11:54 am |
  51. michael armstrong sr.

    No offence taken but theres a diferance between sex and romance and I myself loved to be romantic to my feamale partners when growing up .

    March 1, 2010 at 11:54 am |
  52. Chreasea

    Alexandria I am 20 so I would consider myself apart or YOUR GENERATION but this one advertisement is not responsible for the ignorance of teenagers in todays culture. If a little kid sees this advertisment and thinks the things that you think then there are truly bigger problems no little kid should have a clue what oral sex is or know anything about the degradation of women in the media to them this is just an image with little to no meaning, as far as saying that this picture does not depict love that is for one to decide yes our generations rarely equates love with sex but to others in the world it is still connected.....ps older people understand our generation much more than you think they do and when you get older and more mature you will realize this.

    March 1, 2010 at 11:54 am |
  53. Ms. 'B' Dawson

    As long as this type of marketing works, it will proliferate. "Srsly" is spot on – look at all the publicity this unknown company is getting!

    "Alexandria" – you prove the point perfectly. The "alphabet" generations (and the parents who indulge them) have become desensitized to the profane, vulgar and base.

    Humans who fall for the idea that this pair of jeans will get you that kind of woman are type of pathetic sheep that marketing companies salivate over.

    Don't like the ad? Then fight back – don't buy the product; don't allow your kids to wear them.

    March 1, 2010 at 11:55 am |
  54. Gary Todd

    Unfortunately we live in a society that lives below its' waist. We have become animalistic with our appetite for sex. The consequences of this illness, are children as young as nine(9) having sex, extreme violence, and unwanted pregancies among youth. These problems are magnified in black & latino communities. So even though sex sells, we must ask ourselves (1) 'WHAT' exactly is it truly advertising to certain communities? (2) Is the product being advertised, cultivating to our communities. We cannot continue to try to fit into & wear the same shoes as other communites and expect healthy results. We are different! And that is a good thing.

    March 1, 2010 at 11:57 am |
  55. Little Chelsea

    I am glad to see the correct kind of response in this thread. People do have the idea- don't buy the product, don't discuss and promote the ad by word of mouth and don't give it more power. It's simply a tasteless billboard- ignore it!

    March 1, 2010 at 12:00 pm |
  56. michael armstrong sr.

    Does this mean that all the ladys should throw away there love novels because the pictures on the cover offends them .

    March 1, 2010 at 12:01 pm |
  57. Lou C

    To the people that feel this is nice, normal, decent or even proper. I noticed that there isn't a ring on her finger. That's OK, maybe he promised to give her one after he gets a job. Maybe he said "if you really love me you will do it". No wait this is a positive image.....she is pulling his sagging pants back up where a real man would wear them.

    The owner of the structure needs to be notified that if the sign isn't down by a certain date, it will come down without their help. Come on parents....step up.

    March 1, 2010 at 12:02 pm |
  58. Seth Maki

    The ad may IMPLY a sexual act, but it does NOT SHOW a sexual act. Young children will most likely not realize the implication of the ad if their parents have done their jobs properly. As for teenagers, what age group could possibly be more sexually charged than they? With hormones raging, that's all they can think about. Besides, who's more likely to buy those jeans? A teenager who has no clue about what money really means and wouldn't bat an eyelash at dropping $200 on a $30 slab of denim with the name of some terrible musician (I use the term loosely for rap requires next to no talent in writing), or a thirty-something such as myself who's perfectly happy wearing the Wranglers that Brett Favre shills. As for those of you that say that this ad objectifies women, women only have themselves to blame, what with their obsession in having the perfect body, face, etc. Add to that the fact that they hold each other to the same impossible standards that they try to keep themselves. A real man doesn't want a perfect body, we want a woman who can love us for who we are. The reason that men are not "objectified" as much as women in ads such as this is because most of us don't hold ourselves and other men to such impossible standards. If we did, I'm sure you would find far more half naked men in advertisements. Wake up people. Start worrying about more important things, like a national health care system. People like myself need the affordable health insurance that the Republicans in the government wish to deny us. Come on people, what really matters to you?

    March 1, 2010 at 12:04 pm |
  59. Marlon Younge

    Honestly, im 23 and I understand where some people are coming from. Yes, the woman is pulling the guy's pants down and that can be seen as sexual. It is sexual. But why has society become so sensitive. What, is it the slightly sexual connotation that may be absorbed by our children. Our children learn about sex in schools. I sure did. And as they grew up, there is little you can do to stop their persuit of sexual enlightenment. Somewhere in the world right now, there is a thirteen year old boy sitting infront of a computer screen and he is not doing Algebra. We are sexual beings. What you can do is talk to your kids. Know what their going through physically, mentally, socially, and emotionally. Take it form me, parents have a way of making things awkward. Tr y not to today.
    PS. Happy birthday mommy!

    March 1, 2010 at 12:13 pm |
  60. michael armstrong sr.

    How about the suntan bill boards with the dog tugging on the girls swim suit my god people get your minds out of the toilet ..

    March 1, 2010 at 12:18 pm |
  61. Eric

    So all the important events going on and these jeans managed to make the news? Half a million homeless in Chile, Europe and Japan under water, a million people out of power in the northeast for a week. How is this relevant? What happened to "sex sells"? Its an image, if you dont like it dont buy it or better yet buy the billboard and have it taken down.

    March 1, 2010 at 12:20 pm |
  62. michael armstrong sr.

    Thats what they think thats theres an event going on in those jeans .

    March 1, 2010 at 12:32 pm |
  63. Seth Maki

    Seriously, is CNN trying to out-"Fox News" Fox News? What's with the sensationalism over a stupid billboard? Are we Americans really that dumb and petty? What about real issues?

    March 1, 2010 at 12:42 pm |
  64. Gary Todd

    This is a major event!!! This negatively effects the minds and psyche of many of us. Our children are innodated with sex and lust. Black & Latino children in particular are dying as a result of violence & lust for things outside of themselves. The calamaties happening in Chile and Haiti are worthy of attention and aid. BUT so are the the MINDS of children /teens from the inner cities in the U.S. Our children are going to prison more than school. They are dropping out more than graduating. They are dying at the hands of each other more than living. The uncotrollable lust diet provided by media and approved by ignorance, is cause for OUR pain.

    March 1, 2010 at 12:44 pm |
  65. Jacob

    Yeah grow up in the time where women were almost 2nd class citizens compared to men! fun times!

    March 1, 2010 at 12:46 pm |
  66. Ted

    This isn't news, you guys.

    March 1, 2010 at 12:47 pm |
  67. William

    T.I should rethink how his advertising team promotes his products. Its too racy and sends a bad message when it comes to the image of modern day women and how they should be treated.

    March 1, 2010 at 12:47 pm |
  68. urwatuis

    This is a big issue??? How about focusing on something that really matters.

    March 1, 2010 at 12:48 pm |
  69. Anthony

    Well done folks, just got those jeans promoted all over the world for free. They got just what they wanted. Send them a bill...

    March 1, 2010 at 12:49 pm |
  70. Mark

    Now that they got the attention they wanted, what dose that picture have to do with selling jeans?

    March 1, 2010 at 12:49 pm |
  71. Scott Osman

    Frankly, I am more offended at feminine hygiene product ads, but while we are on the subject, MEN – PULL UP YOUR PANTS! You even have a belt on and your sagging so low you can't even walk. Not a good look.

    March 1, 2010 at 12:49 pm |
  72. Neil H

    The answer to "Mom, why is she pulling his pants down?" is "they must be playing." Whether it's an innocent question or an attempt to get a rise, parents should know how to deflect the question without making it a big deal.

    March 1, 2010 at 12:50 pm |
  73. marlo stanfeild

    i think because its a rappers clothing line is why its getting negative attention,if it was levis or girbaud or someone like that,no one would say anything

    March 1, 2010 at 12:50 pm |
  74. Randy

    Whether the subject is decriminalizing drugs, sex education, or gay/lesbian issues, or suggestive media representations someone always says something should be banned because they don't know how to talk to their children about it. Sounds like a personal issue.

    March 1, 2010 at 12:51 pm |
  75. Lynden Scott

    People just likes to start contravercy over everything,no one said anything about having Brook Sheilds as a teen posing in a sexual jester on billboards over the world,or teens kissing teens of the same sex on children's channels,but they want to talk about this billboard that's just expressing art. Grow up America!

    March 1, 2010 at 12:52 pm |
  76. C

    I don't like the billboard. But, it is sure more tame than many commercials on t.v. Just watch sports on the weekends with your small child, and you will spend plenty of time trying to explaining that the CSI or other murder show teasers are just make believe and the blood was fake. Other commercials during family viewing hours that seem very common are drugs for sexual performance–nothing vague about these commercials and no time to change the channel.

    March 1, 2010 at 12:52 pm |
  77. Shazzo

    that girl is stealing his pants, because stupid vapid objects are like CRACK

    March 1, 2010 at 12:52 pm |
  78. Rebecca Milner

    Take the billboard down. It is simply not an appropriate message to convey to our youths. If you want to sell blue-jeans, sell blue-jeans but leave the sex in the bedroom where it belongs.

    March 1, 2010 at 12:53 pm |
  79. Kelly

    Seriously!? A billbord should be the least of worries. I've seen much worst via television, print, and radio ads. I can truley say this is not the best way to advertise, but it's definatley not the worst in the media as we speak.

    March 1, 2010 at 12:53 pm |
  80. Shazzo

    She could also be stealing it to sell them for crack, she looks a little thin

    March 1, 2010 at 12:53 pm |
  81. alcycle

    I think it shows a woman practising safe sex & women's empowerment!!!

    March 1, 2010 at 12:54 pm |
  82. Navneeth

    Hey Tony,
    I don't think this billboard should cause any stir in the public, you will know what I mean when you the one I just posted in ireport.

    March 1, 2010 at 12:54 pm |
  83. art

    Racy? Oops 90% of ad's like this or worse. Why bother with comments. Just look a TV Day or Night.

    March 1, 2010 at 12:55 pm |
  84. Anthony

    This is not even sexually spirited..come on people. America jumps at every little idea, our residents need to put down the pitchforks and be more objective. This is akin to some Americans who say they find sexual content in sponge bob squarepants shows, its the dirty adult mind that add these connotations to such simplicity. If your child asks about it just advise them that the model is undressing a mannequin, which is hardly in the picture by the way. Get maturity in your lives, look at Europe & Canada they doing just fine.

    March 1, 2010 at 12:57 pm |
  85. Aaron Butcher

    The implication that wearing a certain brand of jeans will somehow stimulate uncontrollable sexual desire in scantilly clad, beautiful models is insulting to women, and to all of our intelligence. The law in our country cannot dictate issues of morality or taste unless it is a matter of public safety. Is it tasteless? YES. Is it illegal? no. If you cannot bear it or you cannot intelligently discuss it with your children, there are countries you can go live in that have strict government controls on public advertising, the media in general and on their citizens sexual practices. I guess, given the choice, I will stay here and explain it to my kids. Send me a postcard from Iran.

    March 1, 2010 at 12:58 pm |
  86. Joanne

    With regards to the billboard displayed in Newark, NJ I had to add my two cents. I taught in Newark also raised three children,
    the sad fact is there is presently a lack of respect and decency in our children. This billboard is one of the reasons why decadence is a social issue that dominates teen's personalities. This add is aimed towards teenagers. Young adults have children. No parent wants their children exposed to such a disgusting display in
    advertising. This product would not sell to parents
    which eliminates a major market. Also, most children don't have enough money to buy their own clothes. Hello!!!
    There are better ways to make a buck..

    March 1, 2010 at 12:59 pm |
  87. PKelly

    It's a no brainer for anyone with a brain and values. This billboard demeans women while getting attention for the product. The product is not aimed toward my demographic (middle class, white, middle aged female), so they display it in Newark to address the market they are targeting. When people start respecting themselves and each other this marketing tool will no longer work because people will (or should) boycott the product. Defend yourselves by speaking with your pocketbook, everyone.

    March 1, 2010 at 12:59 pm |
  88. Audrey

    I don't see where the confusion is, they are clearly advertising blue jeans- you know...BJ's?

    Unfortunately this is no new territory for fashion campaigns. What could and should be artful advertising has certainly never needed to spawn issues about young people with distorted self perception (particularly eating disorders), and a premature sexual and party life. There is a time and a place for these kinds of images, and a public street where any child can view it without explanation has already proven to be a bad idea.

    March 1, 2010 at 1:08 pm |
  89. marie

    Brooke does this need be even addressed? Do we have to be such a trashy society? I mean if you want to embrace the Ghetto mentality then I guess you should ask this question. I blame the company but somehow I bet it migh tbe a company run by a rapper. We are witnessing our moral decline; very little in private anymore and trash is now running things. Imagine that.

    March 1, 2010 at 1:09 pm |
  90. ed frankola

    the ad being art or offensive is not relevent ...it's where its on view ...this belongs in maxim not in a public space..shame on newark for not having standards

    March 1, 2010 at 1:09 pm |
  91. Seth Maki

    I'll guarantee that the peoples of Europe and Asia who are watching CNN today are scratching their heads and wondering what is wrong with America? We are a rich and powerful nation, yet we bog ourselves down with matters that are not issues at hand. I think that it is morally reprehensible that we are spending so much time discussing this. This will be my last post on this subject because it has been an enormous waste of my time and energy. I'm going to Newsweek.com where I might find some REAL news.

    March 1, 2010 at 1:14 pm |
  92. Frants

    Well, to the tune of MJ's "Billy Jean"...
    See if my jeans
    will go much lower
    and if the do
    I get to show her
    my butt
    you think I'm WEAring undies
    or not?
    Frants

    March 1, 2010 at 1:16 pm |
  93. alexandria

    Chreasea- you are an adult. and personally you obviously don't know your generation any bit at all. and when i see this picture i do see "THE bigger picture" and i work for a volunteer program for a local elementary school and yeah those LITTLE kids know more about sex than i know!

    .... and ps: some older people just don't know the conditions that some of us have to live/work/to go school in such as the such as
    "what does on during the average day".

    March 1, 2010 at 1:17 pm |
  94. Nancy Timmins

    In my opinion, this billboard is soft pornography. Whether or not the model is actually performing a sexual act, any rational person would understand that it is strongly suggestive of sexual behavior.
    Reality check: If a teacher did this to my son, I would press charges of sexual assault. I don't believe there are many people who would not admit that this is sexually provocative and suggestive photograph.
    If this photo was displayed in an upscale neighborhood, likely someone with a more powerful ($$$) voice would be willing and able to stop it. Unfortunately, the advertisers seem to have more power than the general public who have this type of sexualized advertisement pasted up in our urban neighborhoods. "Anythng for a buck."
    At the same time, we hear daily rants about how depraved our youth has become. Where are the boundaries? Where does modesty and discretion come in? I don't know what brand of clothing was being advertised, but I will boycott it, and try to protect our impressionable children and those of us who have higher moral ethics from this assault on our values.

    March 1, 2010 at 1:20 pm |
  95. Pat H

    If parents make sure that they don't support the jeans and
    sales drop they will stop.
    After reading the above comments I am surprised that one
    man can spend so much time on comments.
    I am also amazed at male comments. They're so sexist.
    Pat H

    March 1, 2010 at 1:27 pm |
  96. larry

    He should have posed for free....

    March 1, 2010 at 1:28 pm |
  97. Gary Todd

    Depending on which side of the coin you're on, advertisments like this one have historically negative consequences on communities of color. The nerve of some to comment about going to another country, just b/c of oppositon to something that ill effects us all in general and people of color in particular. It is b/c of such negative images and portrayals of people of color, that many are desensitized to this. Shame on TI's folks for having such a tasteless and harmful image placed in the black community. BUT shame on those who financed it!! This is REAL news. It always has been. Ignorance blinds some to the root causes of inhumane behavior. Instead some merely look at the results of racism via social engineering ( single parent mothers, children having children, increase incarceration of youth & women, emascualtion of black males). It is important to STOP living in the MATRIX. This is "REAL NEWS" to those of us who's communities are being eliminated as a result of social engineering via media. To all else...well I don't expect anything of wisdom toward cultivation coming from those who benefit from our struggles.

    March 1, 2010 at 1:43 pm |
  98. michael armstrong sr.

    Lets just hide our kids from reality and let them be surprised when there out on there own .

    March 1, 2010 at 1:49 pm |
  99. Aaron Butcher

    Yeah, I've got some nerve defending the Bill of Rights! I didn't say to deport people who disagree with me or the law. I merely suggested that if someone doesn't like the first ammendment, they might feel more at home in a more oppressive system. Perhaps one that is dominated by super conservative religeous zealots? I'm certainly not disagreeing that the add is distasteful, or even downright offensive, but that is the price of freedom. Freedom is more important to me than protection from offensive advertising, music and literature.

    March 1, 2010 at 3:34 pm |
  100. Joanne

    Aaron, we are not saying that the Bill of Rights should be tampered, not me anyway. All I am asking individuals to do is to have some respect for each other and the children of others. We are damaging the minds of children with sexual ads. We are corrupting them with media that puts emphasis on one aspect of life. It is so limiting to impose on children that sex sells, sex is everything. There is no boundaries, no decency.
    There are mre important things in life. Unfortunately, if there is a person who can't recognize this ethical factor, then he/she has the right to corrupt our children's minds. That is their freedom. This type of advertising is not a political issue – simply a moral one.

    March 1, 2010 at 4:15 pm |
  101. Gary Todd

    The Bill of Rights is not worth the paper its printed on relative to people of color. The illusion of free will is what mentally incarcerates us to defend what does not exist (in reality) for those who bear the burden of social engineering. To all else...well I don't expect anything of wisdom toward cultivation coming from those who benefit from our struggles.

    March 1, 2010 at 4:58 pm |
  102. Azalea Annie

    Romance? Looks more like sex for money in an alley.

    And Gary Todd is right: negative images such this do nothing for the black community. Shame on TI and the unknown woman for taking part in this tasteless and harmful image.

    March 1, 2010 at 5:20 pm |
  103. michael armstrong sr.

    People turned this bill board into a porn flick .

    March 1, 2010 at 6:44 pm |
  104. Frustrated

    I would like to take back my original posting. Nothing is in her mouth, it was our minds that went south. After reading all 99 posts, I get it. Mist of the time it is our dirty minds that see what our childent don't see. I see pleasure and sex while my kids probably see the label and some lady's face by it. FYI – sell, not sale.

    Goodnight.

    March 2, 2010 at 1:13 am |
  105. KCHU

    I think what is really sad is that... in these economically tough times the advertising department still decided to waste so much money on this billboard. This ad will be detrimental to business, even if it's getting looked at and written about.

    This is inappropriate and unacceptable. How will children start to portray the relationship between man and woman? What if they start to learn from this? Why is our society disrespecting women like this?

    March 2, 2010 at 3:02 am |
  106. Not Surprised...

    I'm really NOT surprised at anything I see on tv, in magazines, on the street, etc. All our society cares about is sex and money...period, end of story. Yes, there have been other ads subtly suggesting sexual favors, but, as a black woman, it seems like ads, movies, videos, etc. ALWAYS depict us in the most raunchy poses and behaviors. Sure, she looks pretty, hair and makeup are fierce, but COME ON! Did she really have to be down on her knees? She could have just as easily been behind him with her hands on his waistband or on his chest, etc. and the sex implication would have been there, if that's what they wanted, but, OH WELL!

    March 2, 2010 at 9:24 am |
  107. Oh Yeah!

    You know the funny thing is, people can make fun of our President and publish a cartoon. They draw pictures of his wife and make her look like an ape. I di believe that this is all al racial thing. If it had been Ozzy Osbourne snorting a line of coke, it would be okay.

    March 2, 2010 at 11:20 pm |
  108. Dee

    If there are going to be complaints about BLACK people's advertisements and billboards have to be removed for allegedly racy suggestions then take down every other billboard with racy and sexual- suggested advertising jeans. What's bad for one is bad for all. There has never been any complaints about Calvin Klein and his racy jean advertisements that's been displayed on billboards and in magazines for years. The only time they've been taken down is when a new advertisement has been introduced.

    March 3, 2010 at 1:12 am |
  109. Dee

    Is someone going to complain about Calvin Klein's new jean advertisement? Will his billboard or section for his advertisement in the latest magazine be removed? I don't know. His models don't look like they're taking a nap to me.

    March 3, 2010 at 1:17 am |
  110. Joanne

    Dee, I agree with you. All suggestive ads where children can view them should be removed by those who put the ads up because of their own social conscience. Rap sounds that encourage the use of cursing disrespect of women, killing, disrespect of authority etc. should be censored by the artists involved because they would not want their sisters, moms or daughters exposed to people with cruel intentions. Common people. I know it is hard to love the public but we don't have to dehuminize them. Persecution doesn't mean you have the right to hurt others. There are all types of persecution – trust me. I have been persecuted because of a disabiltiy, my children are comprised of many ethnic groups and they have been persecuted. I did not give them the right as children to persecute a group of people because of the antics of one. Common – don't bring steriotyping back.

    March 3, 2010 at 8:58 am |
  111. gloria lewis

    It shows no morals ,no respect ,its all about the money .It is getting more and more difficult to teach teenage kids good standard of living .Thank god my 20 year old son still listens to what i tell him .I guess he learn nothing in prison excpect i am going to come out and make more money .I say all women boycott buying the product .

    March 3, 2010 at 9:48 am |
  112. Brenda Jameson

    With every right (freedom of speech and expression) there are always those who push the envelope. I am the mother of a 14 year old and the lyrics in some of the songs on the radio are blatantly sexual...but are they really any more so than the songs I listened to in the 70s and 80s? "I can make your bed rock"..."Open up and let me come inside" (Rod Stewart for those of you too young to remember this one). Our kids are hearing it...it is on every air wave, in advertisements and on the lips of every teenager. SEX. While I certainly don't think this billboard is as 'work or art' as has been previously suggested, it is not worth censoring as with censoring goes my right to make this post.

    March 3, 2010 at 11:11 am |
  113. Christopher

    The fact that the billboard is reported in one city shouldn't be a big deal. If it were world-wide parents should be more concerned.

    March 3, 2010 at 1:03 pm |
  114. Travis

    This just shows the moral indecency of the rap culture. What a bunch of derelicts.

    March 3, 2010 at 1:28 pm |
  115. Paris Hilton

    that's hot...

    March 3, 2010 at 5:28 pm |
  116. Adejumo Oyeleye (the JAH!)

    What it should signified is what plays in the Head of the viewer who is having such Fantasy ijn His or in Her own Head!
    It is just like when somebody will show you their Middle Finger because they're anoyed, why is it that when this same Person will show you His Tumb up, that is Good!
    This same Tumb (from disame Person) showing down means Bad!! why? If disame Person points to you with his or her (next finger to the Tumb) that means he or she is pointing to you to identify you as somebody that she or he is talking about!
    So, my dear Children, if you will like to see what is realy bad which is hapenning, join me in my saying;
    WEAPONPRODUKTION WILL HAVE TO STOP because, you that you kann see something Negative out of this Billboard, you might be seeing A KITCHEN KNIFE ALSO TO BE WEAPON which it was not the Idea of the Producer of that Knife!
    My Lovely LISA and Myself,
    WE Love you all
    Our Children!!!
    "LTE YOUR MIND BE POSITIVE – ALWAYS!
    You all remain Blessed!
    I'm yours with klean Love,
    Adejumo Oyeleye (the JAH!)
    ILYAMC3.
    ILYML1.
    WLYAOF2.

    March 4, 2010 at 8:19 am |
  117. Wojciech Moskal

    And we wonder why some call us infidels. Well I would hate to say it but this is what they call love these days.

    March 4, 2010 at 10:41 am |
  118. Aaron Butcher

    How on earth did some people turn this thread into a race argument? It would be just as offensive if it was an Asian woman, a white woman or a handicapped woman or even a man for that matter. Some people will try to turn everything into a racial thing. Others will try to turn everything into a sexual discrimination issue. Some will be offended that animals are harmed to make glue to hang billboards. That is precisely why we can't go censoring everything that some people find offensive. There are people who find EVERYTHING offensive. If we destroy everything that some one, some where doesn't like, there will be nothing left.

    March 5, 2010 at 11:21 am |
  119. Gary Todd

    To quote Dr. Neely Fuller " If you do not understand racism, all else will confuse you" I know this is going off the subject of the add, but there's a point I'm making, so try to follow. Police officers are to serve & protect. But depending on which race of people you ask, will determine different positions on law enforcement officers. The impact of one entity has different effects on different races. This add is detrimental to the psyche of people of color. Most outside of this will find it difficult to conceptualize racism in anything that is NOT overtly racist. And that's expected. However it is arrogance, ignorance and paternalistic positions of priveledge that would lead anyone to suggest how other races should view society. Media is ingrained in our society. It is (unfortunately) what molds our perceptions of reality. We have learned how NOT to think. We have learned to accept and embrace negative images. Media depicts negative images. If we lived in a Utopian society, then maybe your (A.Butcher)point would have some value, but we don't. If images like this were to cease, there would be so much more Positivity that could come. In order for new GROWTH to actualize,.. old growth must cease.

    March 5, 2010 at 1:08 pm |
  120. Aaron Butcher

    Perhaps I am the only one in the world, but when I see something in the media, the issue of race does not even cross my mind. I suppose there will always be a race issue as long as there are different races in the world, but I feel that if we constantly apply the race card on every issue, our children will continue to think there is a tangible difference between races in every aspect of life. This ad is offensive, regardless of the models race, and for all we know the person wearing the jeans is a Native American woman. You just assumed the other person was an African American man. I feel that is one reason why racism continues to be a problem in our society. You assume that everyone sees things in the context of race, and perhaps you are partially correct, but I would like to think that in our lifetimes that racists and haters of all kinds will become the minority.

    March 5, 2010 at 4:48 pm |
  121. Gary Todd

    Native Americans are PEOPLE OF COLOR! And...there is no 'assumption' regarding context of race. It is factual. Either consciously or sub-consciously images are absorbed into our psyche for processing. Images of people of color are supported by negative connotations, comments. So race is always processed. Your position regarding this add is a result of race (priveledge) &/ or social engineering. Race is important for children to know. Difference is who we are. The "race card" has always been a fixture in this society. People of color don't "play" with the race card. We are force fed the race card, and then ridiculed whenever WE spit it back at the very entity that created it. The nerve of you! But as I stated b/4, racism is ingrained. The effects of racism are ingrained. Get out of the MATRIX.

    March 8, 2010 at 11:01 am |
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