From CNN Intern Rachel Gaynes:
The Golden State is exploring the use of digital license plates. Drivers could opt in or out of the program. California Senate Bill 1453, proposed by State Senator Curren Price (D), would transform rear license plates into billboards, featuring a screen that flashes advertisements after the vehicle has been stopped for four seconds.
Lawmakers hope the advertising profits will help alleviate the state’s $19.1-billion deficit. Officials say the plates could also be used to report vital information, such as driving conditions and Amber Alerts. Critics of the experimental legislation say the electronic license plates will pose a distraction to drivers.
The Senate and the Assembly of Transportation Committee voted unanimously to pass the legislation. In August, the bill goes before the Assembly Floor for a full vote.
On CNN Newsroom with Don Lemon, State Senator Curren Price talked about his bill.