It launched just a month ago in the United States and Canada. UglySchmucks.com is the brainchild of a 2010 graduate of George Brown College in Toronto. Joe DeLuca says he now has more than 2000 members and he's moving toward opening the site to the gay community. CNN's Don Lemon spoke with DeLuca about why he started a website for ugly people. One of his new members is Keeli Wheeler, a 48 year-old grandmother of two and mother of two from the Houston area.