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February 9th, 2012
04:53 PM ET

jcpenney CEO discusses bold rebranding strategy

jcpenney CEO Ronald Johnson discusses the strategy behind his company ending their famous clearance sales in favor of consistent low prices.  Don also asks Ronald about the hiring of Ellen DeGeneres as the new spokeswoman, as well as the controversy that arose as a result.

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Filed under: Anchors • Don Lemon
soundoff (2 Responses)
  1. Margaret Perry

    Ron Johnson does not get a major player in JCP and some of the best associates that the store has going for it. The hair salon is the first stop for lots of customers that come to shop. The stylist have pointed them in the right direction to the right associate to best help them with their retail needs. Now, Mr Johnson has cut all commision in the salon. Now they are paid a hourly salary, so instead of making sure the client is happy, they just work and do their job. Probably not as good as before because no matter how hard they work, the money is the same. A future reward is promised if the store does well, but it does not look like that is going to happen for a long long time. Commission is tried and true. Would someone ask Mr Johnson what he can replace it with that will work. This latest idea is not working at all.

    May 16, 2012 at 10:31 am |
  2. Lew Standish

    Our neighbor was working as a hair stylist at Penny"s. That's out and now in men's dept. which she knows nothing about. Hopefully can stay on till her upcoming retirement. Store is not doing well.

    May 17, 2012 at 12:11 pm |

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