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June 16th, 2009
10:39 AM ET

Calvin Klein Ad - Too Sexy, Too Much?


Photo from forwomenonline.Com

Blog from executive producer cari hernandez

A new Calvin Klein billboard in New York is sparking some outrage.

It shows four young models - three men and one woman - wearing the designer's jeans and very little else.

Some people who have seen the billboard say it's way too provacative and should be removed.

A Calvin Klein spokesman tells the "Daily News" the "intention was to create a very sexy campaign that speaks to our targeted demographic."

We have put in calls to the agency inviting them to our show, but no word yet.

We want to know what you think. Post your comments online!

Filed under: Heidi Collins
soundoff (113 Responses)
  1. Kathy London ON

    It shows far less 'sex' than many of the tv shows we are bombarded with; there is nothing wrong with healthy sexual expression in the first place, but i just dont see this as overtly sexual.

    June 16, 2009 at 10:45 am |
  2. Tim

    CK sales tactics are right on. . .sex sells.

    June 16, 2009 at 10:46 am |
  3. Dave Simmonds

    Sex sells,and this ad only enforces that.

    June 16, 2009 at 10:46 am |
  4. Jennifer Foy

    Re: the Calvin Klein bill big deal.

    Calgary, Alberta

    June 16, 2009 at 10:46 am |
  5. gary hoffman

    Marketing strategy to get their name on the news. It worked!

    June 16, 2009 at 10:46 am |
  6. sam

    What a mess. This breaks my heart.

    June 16, 2009 at 10:46 am |
  7. Anfal

    Although i am what you would call in thier "target maket" and i might buy calvin klein jeans, i would not want children to see this billboard because it is very inappropriate for the young!!

    June 16, 2009 at 10:46 am |
  8. Pranav Kothare

    CK should have thought about where they are putting the picture up. As a billboard its not ok! As a picture in maybe a magazine for people 18+ years of age would have been more appropriate!

    June 16, 2009 at 10:47 am |
  9. Marti

    Calvin Kein ad–pure trash!! In certain magazines, not so bad, but a billboard–no way!!

    June 16, 2009 at 10:47 am |
  10. Sylvia Egidi

    If this is the best representation of our youth that Calvia Klein can produce, shame on them. I hope my nine year old granddaughter never catches sight of the ad.

    June 16, 2009 at 10:48 am |
  11. Shirl Harris

    This picture reminds me of what we use to sneak a peek at in Play Boy-and now it's on a Billboard-and we wonder why our morals have changed??? Why is sexy so important? Young people have enough ideas of their own and this type of ad just encourages them. Calvin should be ashamed!!! sh

    June 16, 2009 at 10:48 am |
  12. Cameron

    Calvin Klein is correct with targeting his demographic. And face it sex sells. The advert. is HOT!

    June 16, 2009 at 10:49 am |
  13. kwaku asante

    this picture is too sexually provocative and will draw virwers attention to sex more than the intended goal of selling Keven Klin product.

    June 16, 2009 at 10:49 am |
  14. Nick

    i think it's fine. I've seen far worse advertising directed at the teen demographic by Abercrombie & Fitch. This doesn't even show any nudity. What's the big deal?

    June 16, 2009 at 10:49 am |
  15. Peg Greenberg

    YES it is too sexy! It isn't bad enough that our kids see sex on TV, in movies and even video games but to display it so broadly is just plain bad taste. Ads like these not only don't help control teenage pregnancy but it encourages it. Additionally, the children who already suffer from self-esteem problems will see this behavior as normal and typical which could be a further detriment to their emotional well being. Why does Klein have to be known as sexy? Why can't they just be a good product.

    June 16, 2009 at 10:49 am |
  16. Jonathan

    I think it's actually pretty hot. Things like this do not help the societal problems present in the USA, however there are MANY more things that would need revision before something like this. There is no nudity; there is nothing as offensive as some of the things shown on television, in magazines, on the radio (Rush...) or in many many other places–these are things that effect a much larger group than a billboard in one city. If people are agitated over something like this, I think there should be a push by these people to revise quite a few other things in this country before an insignificant (in terms of offensiveness) billboard.

    June 16, 2009 at 10:49 am |
  17. Nan Frye

    This advertisement is in extremely poor taste and should be removed immediately. I am tired of the sales media using sex to try to sell products. And, we wonder why there is so much sex with children in junior high school and younger – let alone highschool! Enough is enough.

    June 16, 2009 at 10:50 am |
  18. Ken

    I am not in Calvin Kleins' demographic. Maybe next year.

    June 16, 2009 at 10:50 am |
  19. Barbara Ann Schude

    I am anything but a prude BUT even I consider this ad to be a "tad" bit too racy for a billboard, perhaps in a magazine it wouldn't be too bad.

    June 16, 2009 at 10:50 am |
  20. Rhoda Stevens

    Are you kidding me? Is there any question that it is too much. We know the TARGETED DEMOGRAPHIC is people too young to be involved in such behavior. The billboard is rediculous! Come on marketing, department your education taught you more than this.

    June 16, 2009 at 10:50 am |
  21. Audrey Langstroth

    Really? This is a perfect example of the frog in the water.....heating the water up slowly and the frog doesn't know he's being cooked. If we continue to push the moral and ethics envelope, we too will meet the same demise. Having gone too far, with no way to turn back again. Are we turning into Ancient Rome? Wake up people!

    June 16, 2009 at 10:50 am |
  22. Polly A. Wyant

    Calvin Kline has gotten too big for his britches and should never have approved this ad.
    Thank you for asking.
    Polly A. Wyant

    June 16, 2009 at 10:51 am |
  23. Jean Rose

    Calvin Klein has always been in the business of selling and marketing sex, not clothes. Actually, when you think about it, his clothes are so bad he has to sell something other than those God-awful rags to make a living. I haven't bought a CK outfit in 3 decades. He should change his brand from CK to CSEX.

    June 16, 2009 at 10:51 am |
  24. richard

    to racy? get real people. this country runs on sex and sex appeal. the people who say they don't want to see it, are the ones who really do want to see it.
    now if you'll excuse me, i'm going to buy some calvin klein clothes so i can be like the people in that ad.

    June 16, 2009 at 10:51 am |
  25. Jeffrey

    Too much? I'm sure that's what every self righteous prude said right after 'show me more' rolled through their head.

    June 16, 2009 at 10:51 am |
  26. Jeff Pingle

    It's not the raciness, or sexiness that I am opposed to.

    I think it promotes sexual promiscuity in a group-sex or homosexual way. I think there is way too much homosexual "promotion" in the media and our society today. I am not some ranting Jesus fanatic, but we should recognize more of Romans 1:27 into our lives.

    Just one more thing that degrades the family structure of America.

    June 16, 2009 at 10:51 am |
  27. maggie mcelligott

    Calvin is receiving exactly what he directed his ad agency to do; capture mass marketing audience. That said, excellent marketing campaign but when have marketing campaigns been tastefully done? The shock factor is still alive and well; ugh.

    June 16, 2009 at 10:52 am |
  28. Randy

    Well if your intention was to give Calvin Klein free advertising, then mission accomplished I guess. Great job creating fake news when there are more important issues happening in the world, and giving voice to fussy, close-minded people that can't deal with seeing partially clothed human beings. What a ridiculous non-issue for you to be wasting airtime on.

    June 16, 2009 at 10:53 am |
  29. lucy

    I think that the picture with Calvin Kline Jeans is not sexy, i think it's to provocative specially for kids to see, they should know better. By looking at the picture i would not think that they want to sell clothes.

    June 16, 2009 at 10:53 am |
  30. Dawn

    I find the Calvin Klein ad a little provocative, but tastefully done. And unlike magazine ads, which are meant to capture the reader's attention for a longer period of time and are much more intimate, a billboard is designed to be glanced at for a few seconds. Therefore, I think this ad is fine and we should be more concerned about the TV images children and young adults view than billboards.

    June 16, 2009 at 10:54 am |
  31. liz

    this is definitely past the line of appropriateness. calvin klein is generating a strong response, but i think they'll learn that it's more of a negative backlash, and they may be paying for it in the bottom line. fire that ad agency!!!!

    June 16, 2009 at 10:54 am |
  32. Steve Souza

    Come on America, Lighten Up! Get off your high horse and live and let live. There is nothing wrong with this type of free speech. We allow bankers, insurance agencies, and just about every sleazy big corporation to trick people into endless schemes with all kinds of false advertising, and you religious zealots out there have nothing better to do except complain about this??

    June 16, 2009 at 10:54 am |
  33. Robert

    The Calvin Klein brand has always used sexy models in provocative poses to advertise to its youthful demographic. These models are not naked. I don't see what the big deal is.

    June 16, 2009 at 10:54 am |
  34. Shane

    Zzz... Find something better to report- these lame stories are boring me to tears.

    June 16, 2009 at 10:54 am |
  35. Jonathan

    I don't think this will get through the moderation as I am not sure if CNN really wants comment-conversations but... Rhoda, really? "[T]he TARGETED DEMOGRAPHIC is people too young to be involved in such behavior." A statement like this makes you look ignorant of the real situation in America. This ad is targeted at those who are 16-26ish. As far as I know, CK does not sell jeans like this to children as I do not believe they produce such sizes (I could be wrong...). The age most kids start having sex these days? Roughly 13. This billboard is targeted at people TOO OLD to reinforce the issue you bring up.

    June 16, 2009 at 10:55 am |
  36. Ruth Bales

    The Calvin billboard is out of sight too provocative to be displayed for public viewing. What are they thinking of! Sex doesn't sell jeans!

    June 16, 2009 at 10:55 am |
  37. limmuel

    This ad does not sell pants, it sells a very ugly foursome. If I want pants, I'll go to the store. If I want porn, I'll go online.

    June 16, 2009 at 10:55 am |
  38. Ty Ray

    While this isn't atypical when compared to much of contemporary advertisement, it's sad commentary on our culture's unhealthy obsession with sex and the continual saturation of media with sexually charged images. It's unfortunate.

    June 16, 2009 at 10:56 am |
  39. bk

    We talk about how a middle eastern woman should remove their veil.
    This picture is depicts the uselessness of american youth. No wonder the asians do well in colleges while we are in jeans.

    June 16, 2009 at 10:57 am |
  40. Julia

    My feelings on this commerical is that we have lost all morales in this country. We are always showing our children ways of attracting the scum of the earth.

    June 16, 2009 at 10:57 am |
  41. Sandy P.

    Calvin Klein has always tended towards racy ads, but this is not pushing the limits, I think it goes beyond. I don't want my 12 year old daughter seeing this-there has to be some responsibility to viewers who may not be adults.

    June 16, 2009 at 10:57 am |
  42. Kyle

    Another display of what some degenerates want to display as reality. Whatever happened to Norman Rockwell? Let's try to raise the bar instead of debase society. Yes the picture should be removed!

    June 16, 2009 at 10:58 am |
  43. Kristen

    Oh my, that ad is racy! I am very liberal in my views on sexuality and I was shocked by that photograph. Not about the picture itself, but instead I was shocked that it was available for public consumption. It may appeal to the target audience, and it will appeal to those who won't admit it, but it should not be presented in areas where children can see it. The photograph is much too mature for young audiences.

    June 16, 2009 at 10:58 am |
  44. Jonathan

    Again, this may not get through moderation, but Jeff, Romans? It's interesting you mention that since their predecessors the Greeks and indeed the Romans themselves engaged in homosexual behaviour as a part of their society. Homosexual tendencies, urges, relationships, and imagery (as well as, obviously, practises!) were PREVALENT in these cultures. Grow up, and out of the morality imposed upon you.

    June 16, 2009 at 10:58 am |
  45. R.J. Brant

    Aside from the obvious raciness, I have a serious problem with there being one young woman with three guys in the picture with a sexual context. It depicts her being "shared" by the male counterparts for sexual pleasure. Haven't we gotten past the subjugation of women? Sadly, to make a buck, Clavin Klein has not.

    June 16, 2009 at 10:59 am |
  46. Dina

    Well, it's sexy all right, but sexy is fine 🙂
    I wish I was 20 again LOL! Makes me want to buy these jeans 🙂

    Yes a bit racy, so, all puritans please cover your eyes when driving by.... he-he

    June 16, 2009 at 11:02 am |
  47. k. kerr

    This billboard comes out so close to the Letterman comments! They are from the same rotten cloth. Does this not show that the American public is finally sickened enough to respond and defend our children–male and female –from insane relationships which promote isolation and unhappy lives? Our sense of community has never included crude sexual behavior. We Americans are able to see that Letterman and Klein just don't care about future generations.

    June 16, 2009 at 11:03 am |
  48. Greg

    Heidi, This advertisement may be offensive to some, but is clearly representative of the increasing level of comfort among young people in expressing their sexuality, and it's very sensual. I'm not suggesting that teens and young adults are more promiscuous. The feelings are not new, only now are they free to express it. These young people are more in touch with themselves, and no longer ruled by social constraints. Young men and women should be able to express themselves and their sexuality without fear of being labeled gay, straight or bi! It's beautiful to see them comfortably expressing their feelings toward one another without persecution. I wish that I could have expressed myself as freely 30 years ago when I was their age. Greg

    June 16, 2009 at 11:03 am |
  49. PCG

    They have gone beyond provocative, sexy, or whatever word you want to use to smooth over soft porn. It just shows how the morals of our society keep sinking to lower levels. Upper management of companies just keeps pushing their low morals more and more on society. I urge parents and teens to show that they will not put up with their advertising and boycott the product. Companies like this only think, and speak in the language of “ the bottom line” your dollars in their pockets. This ad shows they will sink to any level to get it.

    June 16, 2009 at 11:03 am |
  50. Wm

    My immediate thought upon seeing the ad was 'sexy.' I believe the use of sex to sell fashion to age appropriate targets is simply put, okay. When we purchase clothes, we often purchase items that we feel looks good on us or that makes us look appealing-whether it is a nice business suit, dress suit, jeans, blouse, shoes or whatever. When will people become less sensitive to sex as an advertising tool esp. when presented in a tasteful manner. Calvin Klein jeans are meant to be sexy and we all know sex sells. I would like to know, what is the real problem to the people of Soho? Is it the bisexual suggestion that offends? (I sincerely hope not) Take a look at some past ads that Abercrombie & Fitch had to pull and apologize for. Or look at some commercials and ads that are shown in some European countries. This ad barely compares.

    June 16, 2009 at 11:04 am |
  51. alex nipper

    This is EXTREMELY disturbing. Young kids see these types of ads and want to be like that. Then we wonder why we have so many teen pregnancies and so much disease in our country. The people whom make these ads know exactly what they are doing and don't care as long as they sell their clothes. I am all for free speech but something like this should be advertised somewhere such as HBO after dark not on a billboard.

    June 16, 2009 at 11:09 am |
  52. Alan

    People need to get over their shrewd victorian ideals.

    June 16, 2009 at 11:11 am |
  53. Cameron

    Sex- Sells; they have the right to do so!

    June 16, 2009 at 11:11 am |
  54. Diana

    Think about all of the kids that will see this? So much for trying to discourage kids from getting sexual...

    June 16, 2009 at 11:12 am |
  55. Mara Seaforest

    I'm far more outraged by your misspelling of "provocative" than I am by this ad. 😉 But then, I'm not the mother of teenaged children at risk for STDs and the emotional fallout from assaults on their sexual consciousness in public places where they can't easily be ignored. This would be hot as hell in the pages of Vanity Fair. But on a billboard? Not so much.

    June 16, 2009 at 11:12 am |
  56. sheila in miami

    If I want to look at that, I want smut. Not ads. Real smut. I don't think that this belongs where children are seeing this, they are not ready for this, not till they are on the web and getting into trouble.

    June 16, 2009 at 11:13 am |
  57. Kristal Lee

    The only problem with the ad is that it only features one woman. There should at least be two women. I think I'll buy some CK Jeans today because of this ad.

    June 16, 2009 at 11:13 am |
  58. Carol

    This billboard depicts a type of social interaction which impressionable young people may be influenced to consider the acceptable norm "when they grow up." Is that kind of situation what Calvin Klein wants young people to think is likely to happen while wearing his jeans? What will the city next permit to be posted for public consumption?

    June 16, 2009 at 11:15 am |
  59. Julie Analini

    I wouldnt call a **** **** 'sexy'. It is discusting and degrading to females.

    June 16, 2009 at 11:15 am |

    That photo of Obama in darkness can be viewed as our light as African Americans has truly come from darkness into the Light. Limelight as a matter of fact : ) It is exactly that kind of prejudice that keeps us righteous black folks pressing for that higher mark. Don't Hate! Embrace and Appreciate: ) Hating takes too much energy! Stay Positive America.

    John "QGODFEAR" Chapple

    June 16, 2009 at 11:15 am |
  61. Dawn-Atlanta

    Whoa! I thought I had the wrong site at first; not CNN
    Yes, too racy but that Calvin Klein is know for pushing the envelope; that is how they get our attention.
    That is why it is featured here as a topic. Their plan worked!

    June 16, 2009 at 11:16 am |
  62. Amanda

    People need to relax on censorship. It's ridiculous in this country. I went abroad last year and heard a song by Akon on the radio with VERY different words than the version we play in the states. I was shocked that they didn't bleep out the words. I was told that censorship is a very "American" thing. And I must admit to a certain degree I think that comment has merit. Look how we (as a country) reacted to the Janet Jackson fiasco. If you don't like the billboard don't look at it. Furthermore I'd like to think it wasn't a native New Yorker who was complaining about the billboard. I thought we were more open minded than that.

    June 16, 2009 at 11:17 am |
  63. Dave

    The picture is not, in general, something to worry about. Of course, if you or your kid perceives this as too sexy, then I would guess you're not worrying about the real problem. Politics has some responsibility because advertising techniques, health and sex education, and even Darwin and his relevance in this regard has been poorly taught because of poor funding in public education. Hence, the issue is reduced to a morality test.

    I'd say shame, but I suspect that those who are most offended by this picture are those who have a hidden past of molestation, or std or something that makes shudder beside some puritan value.

    June 16, 2009 at 11:19 am |
  64. Shelley Glick

    This is an unconscionable advertisement, tasteless and base. It adds nothing to our culture save the extent of sacrifice of girls and young women as "things for sex" commercial interests are willing to go to make money.
    It is example of greed and manipulation and we can do better. This is what I would like to see; big corporations think about our kids and have business contribute more to a decent enough cultural character than they have. All I hear is their complaints about the workforce as being a self indulgent that a "duh" I hear.

    June 16, 2009 at 11:20 am |
  65. Rosana

    There is nothing wrong with this pic as long as society wants to encourage young girls (not even yet a woman), to submit to a **** ****!

    June 16, 2009 at 11:21 am |
  66. Mary Roberts

    This ad is simply inappropriate. It is overly suggestive and demeaning. I feel sorry for the young lady in the photo. Of course I don't know her and don't know if she would ever put herself in that kind of a situation, but 3 men and 1 woman, laying half naked, making out and on their way to doing only God know's what else? Precisely what else are you supposed to think is going on? I'm sure they're not thinking, "Man, I love my jeans!"

    I showed the picture to a co-worker of mine and when I told him it was a Calvin Klein jean ad, his response was simply, "They're wearing jeans??"

    It's too much and goes EXTREMELY too far. I would not want my children browsing a magazine or riding down the street and seeing a billboard with this on it. When are we going stop allowing marketers and "society" decide what's ok for us and ours?

    Jeans will still be over-priced jeans whether they're on the body or on the floor no matter how much sex you throw into the picture.

    June 16, 2009 at 11:22 am |
  67. Roy Worley

    The woman should be fired. Period – end of discussion. Coming from a government address is unacceptable and implies Tennessee promotes racism. A simple reprimand shows the ignorance and intolerance of Tennessee state senator Diane Black. It is just like the Oklahoma trooper that stopped the ambulance – calling the black man "Boy". We know what that was about.

    June 16, 2009 at 11:22 am |
  68. Jesse Hamric

    Kudos for Calvin Clien. They managed to gain national media attention that will get them 100% more buisness then that billboard would have.

    As for it being too much?

    I don't think in this day and age it is too much. There are clear rules and regulations that determine what can and can't be put on a billboard.

    Now if this was 1950 that would be another story.

    I'd wager a bet it's the seniors that are offended, not the middle age parents with kids.

    I can hear them now.

    "Ohh Ethel, can you believe that billboard? Back in my day people knew how to dress tastefully!"

    "Tisk tisk Ruth, we better go complain to every news media outlet within 500 miles"

    June 16, 2009 at 11:23 am |
  69. BH in LA

    Apparently the demographic being sought out here is the young and publicly promiscuous. And that's really the issue; what people choose to do in the privacy of their homes (or hotel rooms) is one thing, but this billboard would appear to need a plain brown wrapper. Yes, sex sells, but it's one thing to tell parents to turn the channel lest young kids see such things and another to think parents can get youngsters to go around with blinders on – not to mention the impression such billboards make on other countries. Where does marketing cross into matters politic?

    June 16, 2009 at 11:24 am |
  70. K

    CK is well known to show racy ad campaigns. It shows that it is ok to have multiple sex partners while wearing those CK jeans! This is a dangerous message to send to young kids who have not thought about all the consequences of having multiple sex partners.
    Same campaign could have been portrayed differently, in terms of placing those models in different position in that same environment.

    June 16, 2009 at 11:25 am |
  71. Jacob

    look this picture is not bad get over your self guys if you think this is to over the top i like the picture tell you the truth it makes me want to buy thier product cause maybe it might happen to me i would mind a orgy with nice pants and a hot model size -1 lol ppl and sensative eyes and ears go hide in a cave and deal tired of men and women who get so offinsive over stuff like this go watch pbs or something

    June 16, 2009 at 11:26 am |
  72. Ted Gresh

    I don't know if it's 'appropriate' or whatever but what I do know is the human race is a total bore. Everything's so predictable with all the rehashed hang-ups....oh no, is that ok?, is this show ok?, is pot ok?, ....blah blah blah. It's so predictable that over time, all these social taboos all come down as the envelope gets stretched...but oh so slowly. What IS inappropriate is all the morons living in the past calling the shots because they're the alphas with the megaphone. These patriarchal subscribers go to church on Sunday to get holified and then get in their SUVs and give the finger to everyone on their way to the golf course or to soccer practice where they drop the F bomb everytime they feel the slightest slight....and they all cheat on their spouses. But hey, they're the moral authority when it comes to outdoor advertising.

    June 16, 2009 at 11:30 am |
  73. Laurie Riggleman

    As a woman almost 50 I feel this is tastfully done!! Its just an ad!! People in this world today need to complain about some thing insteed of talking to their kids and explaining to them that its a ad and that its not promoting sex!! Since the dawn of time people were having sex they didnt need to see a ad to do that!! And its Calvin Klein his ads are always in a tastfull sexy way to catch your eye!! Get over it peopl and if you don't like it look the other way!!

    June 16, 2009 at 11:30 am |
  74. Sarah Al-Zubi

    This is pornography and depending on the age of that girl, looks like child pornography. How long are we (us mothers) going to allow our girls to be sold for profit and exploited? I think it is sad that this country points to other countries in regards to their lack of rights for women, when here we prostitute young girls and teach them at a young age to only care about their bodies, not their minds. Here is a billboard showing a girl is being "used" by several men. This is the image that we are sending to all of the young girls in this country; it is acceptable to be promiscuous and not care about mental, physical, spiritual, or even medical consequences about the day after.

    June 16, 2009 at 11:45 am |
  75. SKIP

    Too far, YES. Three guys looking worn out, with one woman, reminds us of a gang rape; not a sexy scene. They need to pull the add. We raised 2 sons & 2 daughters; with 7 grandchildren. I don't think this depiction of a clothing ad is appropriate (even in today's market).

    June 16, 2009 at 11:48 am |
  76. kathy

    this is the reason that little girls aspire to become strippers, dress like street walkers and have unprotected sex with several partners. this is why little boys aspire to have as many sexual partners as they can, and no respect for themselves or women. yeah sex sales, but those selling it have already had a childhood, made choices, married, devorced , had children ,etc.... why not give the little ones coming up a better choice than we had and sell respect for adults, women and men alike? I could go on but I don't have the time or energy to type everything I am feeling at this moment. God bless us all.

    June 16, 2009 at 11:50 am |
  77. Sunshine

    What is this world coming too, that ad is distasteful to say the least. There is enough way to much sex going on in tv, music etc. You have these perverts kidnapping and raping babies, therefore, you certainly don't need adds like this CK. This is the United States, not Europe!

    June 16, 2009 at 11:51 am |
  78. Joyce Hubbard

    The Calvin Klein ad is way too provocative and will only encourage a lot more of the same in the future.

    June 16, 2009 at 11:54 am |
  79. Ruth Bales

    This ad is way too provocative for billboard display. Sex may sell but this one is is POOR taste in every way ......GROUP sex?? no less!

    June 16, 2009 at 11:54 am |
  80. Grant

    Yes I can see how some people can take offense to this ad. But I do believe they reached their goal. Makes me want to go buy some of their jeans right now.

    June 16, 2009 at 12:00 pm |
  81. dave

    Its sad when you guys have to talk about some stupid photo when thier is so much more to talk about thats more important.
    we the people–[ not any more ]-we the government.

    June 16, 2009 at 12:16 pm |
  82. RJ

    and we wander whats wrong with our kids........the girls go to middle and high school dressed like tramps and parents say its letting them find their independence, hogwash, its called whatevers easier, stop being these kids friend and start being parents first! You send your little girl to school dressed in thongs and such and expect teenage boys to control themselves, impossible!

    June 16, 2009 at 12:29 pm |
  83. Mary Estrada

    The ad is despicable!! Is this what our youth will try to live up to by the type of ads being put up by companies trying to increase sale profits?

    June 16, 2009 at 12:36 pm |
  84. Tom Harper

    That's spicy. That ad should come with its own condom.

    June 16, 2009 at 12:40 pm |
  85. Dee in sunny (and somewhat wet) Florida

    I think the ad is exactly what the ad agency intended it to be - the use of SEX to SELL a product.

    How is this any different than a woman lying on a car, or sucking on a cherry (a real sexual innuendo) or any other ad in the last 20 years? The difference is that this ad goes just a little further in its implication of group sex.

    Two thoughts on this whole issue. First, when will Americans wake up to the fact that we are ALL sexual beings and quit being so uptight about sex in daily life? Part of the reason that sexual-oriented ads are so successful is that we still look on sex as being dirty, taboo, etc. If our attitude toward sex was one of acceptance that sex is a natural, God-given event in the human life, we would not be so titillated by sexual ads.

    Second, If a person is so stupid and gullible to be pressured into buying a pair of jeans because they are lured by a sexual ad, then that person is really a moron and should not even be allowed out of the house! No matter WHAT you see in the ad, those jeans are NOT going to make a person skiny, or give them an exciting sex life.

    June 16, 2009 at 12:52 pm |
  86. Betsy Jenkins

    Good grief. Calvin Cline has sold pun intended. I won't be buying anything from them after seeing this.

    June 16, 2009 at 12:56 pm |
  87. Carol Miller

    I agree I think this shows the kids hey its ok to have sex. But I also dont thik this should have been posted on cnn website like it has been. It is not the first thing I want to see when getting on the site. I think they need to take it down.

    June 16, 2009 at 12:56 pm |
  88. donna

    its a little naughty.. so what?

    June 16, 2009 at 1:09 pm |
  89. donna

    well im a woman way over 50 and I find the ad cute! its a little naughty so what?.. what are you going to do? Give Calvin a spanking?

    June 16, 2009 at 1:10 pm |
  90. Tom Harper

    It doesn't shock me. I'm way too old for that. But you never would have seen any ad like that in the 1960's. I remember when I saw my first playtex bra commercial. Up until that time it was only Laurie Petrie's slacks that I could ogle.

    June 16, 2009 at 1:32 pm |
  91. Evelyn Dolly

    If this was on a billboard on the road I used, I think I would find another route to take. This is why young people today have no morals.

    June 16, 2009 at 2:10 pm |
  92. Jennifer Pruitt

    This is too much! It's not OK to have threesomes and adds like this. It offends me, and I don't want to see people having sex, nor do I want my children too see this filth. It is hard enough to teach kids now adays any kind of decent morals. People are getting where they just don't have ANY MORALS. It is a fact that some humans like to see porn, but for the ones that Don't get off on it, and don't want to see it. Go to your bedroom, go in your house, but I don't want to see your filth and explicit photos, etc. in public.

    June 16, 2009 at 2:19 pm |
  93. len cobelis

    The VA lack of healthcare MEDCENs are broken!!!
    I've been in this system for 16 years and rated at 100% disabled, after serving in the Army for 20 years.
    I've been denied meds (sumatriptan/Imitrex), solely because of the cost!
    I've been denied care at the Prescott, AZ and Reno, NV VAs (physical therapy, dermatology, required eye glasses, and lots more).
    I've fought and fought and fought for years and do eventuallty get exactly what I need. All of which I got with no problems before retiring from the military and my first 5-7 years in the VA system.

    Requests for help from Senator McCain, Congressman Heller, Congresswoman Berkley, and Senator Reed found no help, as they didn't even bother to responde to McCain's letters to them and the rest were responses that didn't even address the issues. The VAs don't have any respect for elected officials. They know that the VA reps at these offices don't compare the responses to the requests for help, as they don't even bother to read and compare them. They get a response of crap and do nothing else.

    The fight is up to the vet and some aren't knowledgably equiped for the battles. They are battles for care, it being care at all or quality care.

    If all of the requests for help to our elected officals were collected and compared, it would be a mountain of tears for the reader. It would show how vastly broken simple things (care we earned and deserve) are in the VA MEDCENs.

    Our elected officials don't care and their VA reps really don't care (it's only a job for the VA rep – the words of a VA rep in Sen McCain's office).

    June 16, 2009 at 2:21 pm |
  94. Lloyd Wilson

    This country needs to stop pretending that we are so "pure and christian" that we can't even have a billboard of young adults in a "controversial" position. I find it refreshing and real. This IS what goes on with young people. THis is not 1955 and the country needs to just get over it. The Republicans and the wack jobs (Limbaugh, Beck, etc.) need to shut up for the sake of the country. This ad has no nudity, because Lord knows Americans think we are too puritanical to see this kind of thing. Love the ad, love everything about it. It even has men kind of touching men, and its about time. NOT EVERYONE IN THIS COUNTRY IS A BIBLE THROWING, HYPOCRITICAL CONSERTIVE WACK JOB. THAT is the minority and right now the MAJORITY has control. So, let the ad stay.

    June 16, 2009 at 2:26 pm |
  95. Acyn In Los Angeles

    wow im going to save this picture

    June 16, 2009 at 3:09 pm |
  96. No name

    In the age of HIV /AIDS and teen pregnancy higher in America than any other industrial nation in the world, I think that the message re- enforces our disregard for public safety and health . On top that, look at ourselves Americans, ... we are aging............. we are fating....... how this add is reflective of who we are? How many of us or of our kids can fit on those shorts and jeans? As far as I am concern, this billboard is further disregarding the needs of American consumer all toguether.

    As a women and mother of a young girl, I am not comfortable with the billboard. I am terrified that there is a billboard across the country that is advocating for my teenager daughter to became bulimic and to sexually behave this way.... I think what CK went beyond to far..... I shop at CK because I am petite and their clothing fit me beautifully; but I know that I can find similar clothing at Ann Taylor, Banana Republic and other stores that are more sensitive about their adds. so, my Ck credit card is finding a new home in my TRASH can! I mean it! This billboard did not go well with me.

    June 16, 2009 at 3:47 pm |
  97. Jacob

    This isn't sexy. It's soft porn. It should be withdrawn.

    June 16, 2009 at 4:19 pm |
  98. Ted Gresh

    Wow, hypocritical nation. All these pure christian types and their 24/7 petty little judgements, throwing rocks from their glass houses. I'll tell ya what's devoid of morals...your self-righteous occupation of other lands and your matter-of-fact justification of the murder of their citizens. Hey, is it ok if China sets up a military base in Denver or Atlanta? Oh, that's right, I forgot, we have moral authority and know what's right and wrong for the world. Yeah, home of all the brave ones are still here while the cowards are in Iraq firing laser guided missiles from out of range.

    June 16, 2009 at 5:09 pm |
  99. Ron Ramsey

    I was watching your program on CNN on the Veterans Hospital that was exposing their patients to un-sanitize procedures. Probably some of the conservatives will say something about government run health care system, “that it does not work.” Between March 2004 and January 2008 in Las Vegas there was a similar case. But in this case it was a run for profit health care system. Which exposed 40,000 of his patients to hepatitis C, hepatitis B as well as to HIV.

    June 16, 2009 at 5:36 pm |
  100. Nancy

    UGLY UGLY NO TASTE I feel like vomiting

    June 16, 2009 at 6:02 pm |
  101. tanis devlin

    This scene appears to be an advertisement for "a foursome sex game". Who would imagine that the intent was to advertise jeans? With our youth experiencing the great number of problems as they progress through adolescence, why increase their problems, as well as those of today's parents, by promoting multiple sex partner scenes. I urge the jeans company to destroy all posters and billboards portraying this situation. What were they thinking? What is the world coming to? What will be next, if this is allowed? Sexual permissiveness promotion is the true meaning of this advertisement.

    June 16, 2009 at 6:58 pm |
  102. Obivious Jack

    Why even have clothes? What a tasteless ad. "Wear CK and have sex..." that's the message. From class to trash.

    June 16, 2009 at 7:13 pm |
  103. David

    Just to be honest and not overthink it. All those people is confusing to me.

    I think what's sexy is a person you have affection for doing the things that they do in everyday life. You know? Being surprised by something someone says, or what they wear, or the tone of their voice, or any of a number of things, the creative things they say. How they walk. How they are happy, how they get angry, or frustrated, or embarrassed, or pleased.

    Seems like all the lessons about safe sex and drugs are flying out the window. What's going to be on the news three years from now?

    I look at this and I see a moment of wild abandon, I don't see group sex. So there is artistic inspiration here, and I feel that though the picture is provocative that the feeling is positive, but experience makes me edgy and I feel the ad is over the top.

    June 16, 2009 at 7:47 pm |
  104. Karin Long

    This ad is way out of what should be the worldview of teenage American's. I know that more and more children are having sex and thinking it is just an acceptable date night activity, but should it be? This ad is way over the line in my opinion. Just looking at it would cause on of my teenage sons to get a hard-on. It is simply discusting advertisement! Glad to hear others agree.

    June 16, 2009 at 9:21 pm |
  105. Charlie Erickson

    I think they\'re trying to appeal to the college crowd, who are almost always adults; at least physically. My question is: why only one gal?


    June 17, 2009 at 5:59 am |
  106. Andrew in North Dakota

    It may be a tad "too much" for some people's taste (tourists), but it most certainly is not legally "obscene" and therefore should not have to be removed. Like it or not, it's protected speech (as long as the billboard company's okay with it) and represents exactly what this country stands for: The protection of freedoms against majority dissent.

    June 17, 2009 at 10:04 am |
  107. Martin in Shoreline, WA

    This appeals to their "target audience"? Well, I think this reveals the true nature of American women. I think ya'll need to shut up when someone refers to American women as "hos".

    June 17, 2009 at 10:47 am |
  108. Robin R

    This is one of the most disgusting billboards I have ever seen. In a day and age when teenage pregnancy is still on the rise and just the general moral fiber in this country is at an all time low, Calvin Klein puts up that piece of trash. CK is owned and operated by the Van Heusen Corporation, who also represents several other clothing line companies. In PVH's own corporation guidelines for it's employees and vendors they state under Legal Requirements: We will seek vendors who respect the legal and MORAL rights of thier employees. What about the MORAL rights of the general public? Under Guidelines For Vendors: We seek vendors who will IMPROVE CONDITIONS IN THE COMMUNITY AT LARGE. How are they improveing the community with this trasy billboard? I urge everyone to send e-mail to the company and thier sponsors protesting this billboard. Here are the e-mail:;;;; LVH we want that billboard down or have your employees and your vendors take their young children and sit and have lunch in front of it and explain to their children what is going on in that shot!!!!!!

    June 17, 2009 at 11:24 am |
  109. Myra

    WOW, this is on a BILLBOARD in NY?! That is waaaay to much to show to the world. I am a 17 year old and if they think that looking at this ad will make me want to go out and buy CK jeans than they're totally over their heads. It's disgusting! I can understand tv shows with kissing scenes and music videos, but an ad for jeans? Sex doesn't sell if it's too much. Especially with 3 men and one woman. That's not suitable for the world to see displayed on a billboard. Maybe if it was just a guy and girl, but the fact that there are multiple people is such a turn off. These people need to learn how to advertise and have some values in mind...

    June 17, 2009 at 11:36 am |
  110. Carol S

    Okay, just what is the product or subject for sale?
    Getting confused with the jeans vs orgy-jeans.
    What are they made from viagra synthetic cloth?

    June 17, 2009 at 12:48 pm |
  111. Kathy

    Disgusting way to portray young people! Great marketing tactic. Now everyone is talking about Calvin and his ads again! This ad is not selling jeans. It's selling sex very blatantly. Decency is reaching an all time low in America. This ad's got to go!

    June 17, 2009 at 1:14 pm |
  112. Mortimer Snerd

    This ad is not sexy. Its disgusting.

    January 5, 2010 at 2:31 pm |
  113. Another Anon

    So their target demographic are swingers??

    May 7, 2010 at 10:33 am |