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February 21st, 2010
08:31 AM ET

Seatbelt PSA Becomes Worldwide Phenomenon

It's called "Embrace Life," and it's got people talking, watching - and, maybe, buckling up. In this video, you'll see the PSA being praised for its beauty, and you'll hear from the director who created it.

Here's a link to the full video..
Share your thoughts under comments, below, or join our discussions at Facebook and Twitter.

Filed under: Josh Levs • Viral Video
soundoff (29 Responses)
  1. Dennis

    Something warm rollin' through my eyes...while watching this clip. after seeing this i watch a music video "Last Kiss" by Pearl Jam that tells a story of losing a love one because seat belt wasn't used.

    February 21, 2010 at 11:22 am |
  2. David E. Wilcox, MD, FACEP


    David E. Wilcox, MD, FACEP
    Emergency Medicine Physician for 30 years

    February 21, 2010 at 12:34 pm |
  3. David Sprecker

    I started wearing and encouraging others to wear their Seat belts when I started driving in 1965. I had a 1964 Plymouth it only had seat belts in the front seat. Since then I have been a Highway Patrolman and continues to this day in a Safety position.
    I have always wanted to teach safety in a non-conformational way. This video was wonderful. I would like to see this director continue to teach safety – perhaps texting will be his next project. I would also love to see ways to encouraged truck drivers to operate within the hours of service regulations (logs books requirements).

    February 21, 2010 at 12:39 pm |
  4. Michael

    Amazingly simple... emotion packed... more powerful than the in your face mayhem earlier ads of destruction have tried to convey.... this one should work very well to help people buckle up...

    February 21, 2010 at 3:05 pm |
  5. Tyler Telander

    First time startled and touched me

    2nd viewing amazement
    by the 3rd time I was tearing up really,
    (watched with my daughter)

    February 21, 2010 at 3:27 pm |
  6. jfarmer,toledo,ohio

    this is one of the best videos i have ever seen. it just goes to show you you don't have to be graphic to get your point across about seatbelt usage. i've worn mine for the last 15 years faithfully after a friend of ours was killed in an accident in which he wasn't wearing his seatbelt. his truck was hit by a small car, flipped his truck onto the driver side and his head hit the pavement killing him. he left a wife and baby daughter. don't take a chance. IT ONLY TAKES A CLICK TO SAVE A LIFE!!!!!!!!!!!!!!!!!!!!

    February 21, 2010 at 5:15 pm |
  7. Margaret Shearman

    I was recently in a car accident and my only injuries were chest and rib contusions made by the seat belt I was wearing. If I hadn't had the seat belt on, things could have been worse. I am all for the need to wear a seat belt, so I can definitely appreciate this video. Thanks for sharing it as it is much more positive than the blood and guts of the approach that has been taken in the past.

    February 21, 2010 at 6:09 pm |
  8. Dean

    Great video. I always thought a great way of getting people to buckle up is to have some kind of commercial with Princess Di in it because of how famous she was and still is. Although the official cause of death was alcohol and paparazzi related the real cause of death was she was not wearing her seat belt which in my opinion with two young children was very selfish.

    February 21, 2010 at 7:13 pm |
  9. Cessie

    Thanks for finding this. What a powerful and awesome video about an extremely important message. I learned the lesson of always wearing seatbelts for me and any passengers decades ago in a near tragic accident. There were no fatalities but several injuries. Seatbelts would have prevented the injuries that did happen.

    February 21, 2010 at 7:27 pm |
  10. charles

    Josh Levs:

    Had CNN going in the background when Embrace Life came on. Didn't hear your intro. Thought it was a beautiful metaphor on life, troubles, role of family, etc. Was surprised to find out it was about seat belts, but that made sense too. Here is a suggestion: view it again and forget about seat belts. Think of it as a message about how individuals/families can deal with difficulties ... together. There may even be a national (or international) extension ... family of 'man' and all. Good eye! Thanks.

    February 21, 2010 at 8:18 pm |
  11. Dianne Nickle

    What a beautiful way to send the seatbelt message!

    February 21, 2010 at 9:20 pm |
  12. Denise

    Josh: Love the commercial but loved your reaction just as much. I had tears forming when I watched the clip, but they fell when I saw how emotional it made you. Thank you for keeping it real.

    February 22, 2010 at 3:21 am |
  13. Dale

    I have watched this video numerous times and each time I feel emotional. Beautiful and acadamy award winning video! Thank you.

    February 22, 2010 at 6:17 am |
  14. Jack

    I have been waiting for this type of message to come out for several years because, rather than use creativity for persuasion, other ads have picked up the club of coercion and used threats and intimidation to get the message to drivers. Most notably the "Click it or ticket" campaign. It's always irked me that they try to make criminals out of people who aren't really criminals, they are just not doing what is good and smart to do. This piece of advertising will be effective where other ads just make the viewer bristle.

    February 22, 2010 at 7:46 am |
  15. Jerry Daniel

    Great video. My wife and I decided many years ago that using a seat belt just made good sense. I'm 65 years old and have been using my seat belt since shortly after they came out. We have always enforced seatbelt usage in our own vehicles. As another point, one is able to maintain more control of one's vehicle in an emergency when fully belted.

    February 22, 2010 at 9:06 am |
  16. Kristina Erin Kaye

    I am moved to tears each time I view this beautiful video. The music is very very emotional when combined with the well thought out visual.

    I noticed that when Josh presented this, he was also moved as his voice was on the verge of breaking up. I do so wish that we could have such a moving moment in many many other happenings as well.

    February 22, 2010 at 10:24 am |
  17. Jerome

    OUTSTANDING! video. I'm a single father with two children 13 and 10, and the video so moved me because the video dipicts so much in a short time span. It is totally irresponsible for ANYONE not to wear a seat belt in this day and age, especially when you have a family dependant on you. I appreciate Josh for presenting this, and being moved by this as well. It is moments like these that bring out the Humanity in all of us.

    February 22, 2010 at 11:21 am |
  18. Elinor Kriegsmann

    Please do a video on seatbelt use in school buses. It seems the seatbelts are not required primarily because of costs, thus putting the nation's children at risk. Are there districts which require seatbelts, train drivers to keep children belted, suspend children from the bus who do not use the belts at all times. Compare statistics for injury and deaths with districts who require belts and those which do not. Thanks, Elinor Kriegsmann, Seattle

    February 22, 2010 at 11:33 am |
  19. Wanda

    Amazing video.. I hope that more people will see the value of what they bring to the people around them.

    February 22, 2010 at 11:40 am |
  20. Carl

    This is the type of message that we need to see more of on all media. Come on all of you creative types, think of something for the public and put it together. This one was great! We should have public announcement awards.

    February 22, 2010 at 12:00 pm |
  21. Mark Dearborn

    Wow. That is beautiful. It made me cry. Thanks so much for sharing the video with us, Josh.

    February 22, 2010 at 12:58 pm |
  22. SCOTT

    This should be played 2 or three times a night on every channel that we get... Very Well Done!

    I do agree with the earlier post about potentially doing a "Texting video".
    This type of ad should be the model for others that will come in the future. Very effective.

    February 22, 2010 at 1:58 pm |
  23. Chuck

    And I love when people give statistics but only the statistics they want people to hear about they do not give the other side of the statistics; about if the seatbelt is not placed correctly it will rip the intestines or the people that are trapped in their cars and burned to death because they can not get their seatbelt off.

    February 22, 2010 at 2:28 pm |
  24. Andy Rominiecki

    Sorry, Chuck. Your comments against seatbelt use have no merit. Less than 1% of fatal car accidents involve fire. Less than 1% of fatal car accidents involve water, and have you ever really heard of someone getting stuck in a seat belt? About as often as someone really finds a razor blade in Halloween candy. They're urban legends, Chuck. Bottom line, seatbelts save lives. If the video can get that point across, it's worth showing to those that don't get it, otherwise.

    February 22, 2010 at 4:42 pm |
  25. michele crawford


    Thanks for this story. My good friend Chris called me today on the phone and just said "Go to to the Embrace Life video and than call me back." I was floored. I have been working to get seat belts on school buses in my state, and something that seems to make total sense has unbelievable opposition among our government and transportation experts. I wish Daniel Cox would consider doing something like this for school bus seat belts so we could finally have the same safety preventions available in our cars, available to millions of children in the U.S. and worldwide.


    Michele Crawford
    SOS in Colorado
    Lafayette, CO

    February 22, 2010 at 6:46 pm |
  26. David Sprecker

    The Statistics for when a seatbelt is more of a hinderance than a help is less than 1%. Pretty good odds in favor or wearing a seatbelt.

    February 22, 2010 at 11:29 pm |
  27. Felicia

    Awesome! What a great way to get the message across that we all need to wear our seat belts. Very moving.

    February 23, 2010 at 8:47 pm |
  28. Doug Bottalico

    Incredibly powerful and filled with emotion. A wonderful piece.

    February 24, 2010 at 8:39 am |
  29. Sherika

    This is totally AWESOME!!!!!!! It touched me to see the protection of the angels and how they almost resembled possible family members. I was great! I hope this encourages everyone who sees this to wear their seat beats!

    February 24, 2010 at 12:52 pm |