Today on CNN Newsroom

The latest news and information from around the world. Also connect with CNN through social media. We want to hear from you.
June 13th, 2010
10:20 PM ET

BP's Message Manipulation? Oil Giant Buys Prime Online Ad Space

As BP tries to control the oil, it's also trying to control its image.  On the air, TV ads started Thursday and online - the oil giant is buying space on search engines.  If you put the words 'oil spill' into Google, what you'll find at the top is a link to with the line - 'Learn more about how BP is helping.'  Type in 'gulf oil' and once again BP's link is the first. reported the story and its managing editor explained more about what BP is doing.
Post by:
Filed under: CNN Newsroom • Don Lemon
soundoff (11 Responses)
  1. Mr.Williams- Alabama

    In my humble opinion , BP can save face only if they be accountable for their actions, okay its true BP can run to the government and tell them that they should do this or that because the People will suffer, but it was BP's oil from BP's company and BP's oil machines ( now mind you BP is a company that makes money off this oil) that caused this problem and because the People are going to be effected by BP's oil spill into the Peoples ocean they feel that the president and the government should fit the majority of the bill, well I say no , it will be my humble opinion to make BP pay for all of their own actions( THEY ARE A COMPANY) they are not going to give oil away, they will still charge and probably go up in prices sooner or later, so make them pay out for their error, it happens in business and if everyone demands the government to help pay for their mistakes then we will never understand business structure at all. for example criminals have to take account for all they do, so why is this any different? ( BP is a Company that makes money for oil, did I mention that they make money off this oil).

    June 13, 2010 at 11:04 pm |
  2. John Tyler Erie, Pa

    The American people already have an image of BP. BP should use the ad money to help the people of the gulf region to improve their image instead of buying TV air time.

    June 14, 2010 at 8:33 am |
  3. Mrs. Eileen G. Curras widow to Hernandez (WWII)

    Mr. Williams from Alabama is right on his comment. BP should face accountability. Sadly British Petroleum (BP) can run to the government and tell them that they should do this or that but we need to bring experts to stop this phrase of the "People will suffer." BP has to pay for their actions. Make them pay for their error and do not let the "Free Enterprise" get the government confuse. I hope the Media Industry is not manage by BP either.

    June 14, 2010 at 9:40 am |
  4. Carl

    Will the masses believe the media propaganda that BP is selling? Not me brother. Not me!

    June 14, 2010 at 9:57 am |
  5. Terry

    We all know that BP will try to change their face. Why fight about that. Lets fight about all of these advertisement outlets (TV stations, radio stations, bill board companies) that accept their money (that should be used on cleaning up this mess) to run these ads. The media outlets also have no shame where the dollar is concerned. CNN, you are just as guilty.

    June 14, 2010 at 10:08 am |
  6. Greg, Ontario

    Come on America are you really surprised by all this? It's common knowledge around the world that Americans are lead around by the nose with their own media. Just look what the media has done to President Obamas popularity. It made it so bad the Tea Party was formed and a party that was cringing with guilt for having GW running things for 8 years actually think they can win the next election. So don't be surprised that BP is using the media to slowing the bleeding of it's wounded image.

    June 14, 2010 at 11:07 am |
  7. Jeryl D

    I was born and raised in East Texas oil country. Big Oil cares nothing for the little man, only the bottom line. They should take the millions they are spending on their image and spend it on helping the people whose lives are being ruined by the loss of the coastal economy. By the way, I'm a conservative independent, but the truth is the truth.

    June 14, 2010 at 9:27 pm |
  8. Mary M. Schulze

    BP is not the only one who is trying to watch their image. Our congress is working to hide their own part in the oil spill. They are the ones who took the trips and funds for their campaigns from the oil companies and allowed the government to have the guide lines for drilling. How else were they able to get their hands on the books with the guides for drilling? Because they helped write them and were wined and dined by the lobbist. Right now Halliburton is giving funds to Richard Burr, Roy Blunt, Rob Portman, Pat Toomey, and more. I am sure it is not because they are just good guys.
    Congress should be investigating its self and cut part of its own salary
    to help pay for this mess.
    People are going to be hurt by the loss of dividends. It was for retirement, pensions and more.
    Then the congressman who wanted the President of BP to commit harakiri apologize and remove himself. He is certainly not representing American citizens.
    Our congress is an embarssment.

    June 17, 2010 at 8:54 am |
  9. LaRahn Guthrie

    what i have not heard is the one thingi learn in school and that everything comes from the sea. life start in the sea. if you kill the seas you will kill far as the clean-up i feel we need a man who can come in and get things done. my pick is ret. gen. onderray

    June 17, 2010 at 11:07 am |
  10. MR.Al

    BP has a plan to fool America. They like all corperate America' they are crying about money. Greed has made these people want more and have devious business practices witch has hurt the American economy. It doesn't suprise me BP has taken this step to secure there control on the Internet!!!

    June 17, 2010 at 2:17 pm |
  11. MR.AL

    It doesn't suprise me BP is gettig involved in the Internet. I think BP wants more control over the public, and to feed America more" BULL" ABOUT THE OIL SPILL. Greed is RAMPANT IN CORPERATE AMERICA!!! And the proof has been seen since 2000 and the Bush Adminstrstion. At the end of 2008 Bush made a ststement ( I'M AFRAID OF THIS RECESSION).

    June 17, 2010 at 2:31 pm |