As BP tries to control the oil, it's also trying to control its image. On the air, TV ads started Thursday and online - the oil giant is buying space on search engines. If you put the words 'oil spill' into Google, what you'll find at the top is a link to bp.com with the line - 'Learn more about how BP is helping.' Type in 'gulf oil' and once again BP's link is the first. TheFiscalTimes.com reported the story and its managing editor explained more about what BP is doing.