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July 4th, 2010
09:34 PM ET

Would you let ads run on your license plate?

From CNN Intern Rachel Gaynes:

The Golden State is exploring the use of digital license plates.  Drivers could opt in or out of the program. California Senate Bill 1453, proposed by State Senator  Curren Price (D), would transform rear license plates into billboards, featuring a screen that flashes advertisements after the vehicle has been stopped for four seconds.

Lawmakers hope the advertising profits will help alleviate the state’s $19.1-billion deficit. Officials say the plates could also be used to report vital information, such as driving conditions and Amber Alerts. Critics of the experimental legislation say the electronic license plates will pose a distraction to drivers.

The Senate and the Assembly of Transportation Committee voted unanimously to pass the legislation. In August, the bill  goes before the Assembly Floor for a full vote.

On CNN Newsroom with Don Lemon, State Senator Curren Price talked about his bill.


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Filed under: CNN Newsroom • Don Lemon
soundoff (3 Responses)
  1. Maureen Jones

    I think it will definitely think that these plate will be a distraction to drivers. Since moving to California I find many of the drivers here to be easily distracted by things on the side of the road, DVD players in other driver's cars, and billboards of all things. The last thing we need out here are brightly colored, bright, illuminated plates. Everyone would suffer from ADOS (attention deficit OH SHINY!). The government out here needs to cut back on unnecessary spending instead of trying to find a quick fix.

    July 4, 2010 at 9:54 pm |
  2. Thomas Gniewek

    It shouldn't prove to be too distracting. After all, most drivers are already preoccupied with phone calls, texts, food, and drink, not to mention that a vehicle is a great place to apply make-up. Am I being too subtle? Yeah, it's a lousy idea. The real money to be found is in the legalization and taxation of marijuana. Wow, that flashing neon plate is so cool. Lookout!

    July 5, 2010 at 10:20 am |
  3. TonyInLargo

    Yes, I'd allow ads on my license plate.

    July 5, 2010 at 2:04 pm |