Taking the Lead: Holiday Discounts Are Here

Attention, bargain shoppers: holiday sales are hitting stores earlier this year.

A lot of people wait to do their holiday shopping on Black Friday, the day after Thanksgiving known for its deals and steals. This year, though, retailers are offering steep discounts much earlier. Some of them were even rolling out sales last week!

Why?

Consumers are demanding bargains earlier. Retailers have the tough choice of either offering sales, or losing out to the competitors who do.

Here's the bottom line: the discounts will be bigger and last longer this year.

Oh, and a little trivia: it's called "Black Friday" because it's supposed to be a day when retailers go from being in the red to being in the black (making a profit).

Let the holiday season begin!