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November 17th, 2010
06:26 PM ET

The Chill Group, Inc. says, "Just Chill"

Newly released "calming" beverage Just Chill is said to be the "anti-four loko". The twenty-one year old founder and CEO of The Chill Group, Inc., Max Baumann, wanted to provide students with something healthier and that would calm them of the stressors that often drive individuals to the consumption of alcohol.

Being a student at Santa Barbara City College, Baumann noticed that students needed a beverage to "...calm their nerves and make them more focused, not make them jittery and out of control..." so he began to research the active ingredients. From his research, and the research of his partners, Russell and Robert, they all found a common ingredient, L-theanine. This is an ingredient that they found was extracted from green tea and The Chill Group, Inc. team agreed that this would be a great choice for their leading ingredient.

President of The Chill Group, Inc., Robert Young, added that they noticed individuals wanted to relax, and that their use of the "jitter juice" was not the right drink for them. This is what motivated their quest to provide the public with a healthier beverage. To learn more about Just Chill, click here

We want to hear from you, leave comments and let us know your thoughts on the new innovative beverage, Just Chill

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soundoff (2 Responses)
  1. Carroll

    i just saw one of these at whole foods, i had to try and i gotta say i like it. the "tropical chill" is actually a great flavor, peachy-mango. i am very sceptacle of all the junk on the shelves these days and was very reassured when reading through the ingredients, really good stuff in there. didn't know about this "L-theyanine" business so i looked it up and its the real deal. the rest of my day was definitely "chill".

    November 17, 2010 at 9:18 pm |
  2. Kristy Peters

    This is an amazing focus drink. My son is a HS Baseball Catcher and the focus that it provides in a high stress game provides amazing results. My kids drink Just Chill prior to exams to help relax and calmly work thru the exam. I could not have asked for a better product. Keep up the good work we are dedicated buyers. Thanks for a Healthy Alternative to the energy drinks 🙂

    November 17, 2010 at 10:38 pm |