Newly released "calming" beverage Just Chill is said to be the "anti-four loko". The twenty-one year old founder and CEO of The Chill Group, Inc., Max Baumann, wanted to provide students with something healthier and that would calm them of the stressors that often drive individuals to the consumption of alcohol.
Being a student at Santa Barbara City College, Baumann noticed that students needed a beverage to "...calm their nerves and make them more focused, not make them jittery and out of control..." so he began to research the active ingredients. From his research, and the research of his partners, Russell and Robert, they all found a common ingredient, L-theanine. This is an ingredient that they found was extracted from green tea and The Chill Group, Inc. team agreed that this would be a great choice for their leading ingredient.
President of The Chill Group, Inc., Robert Young, added that they noticed individuals wanted to relax, and that their use of the "jitter juice" was not the right drink for them. This is what motivated their quest to provide the public with a healthier beverage. To learn more about Just Chill, click here
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