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December 4th, 2012
10:25 PM ET

Gender-neutral Toy Marketing

CNN's Ashleigh Banfield talks with a 13 year old who is asking toy makers to put an end to gender stereotyping.

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Filed under: Ashleigh Banfield
soundoff (2 Responses)
  1. Mattie Nieves

    This is something that I noticed many years ago, as my 5 children were growing up. There are very few craft kits geared towards boys. I think that that companies were/are afraid of the implications that craft kits for boys would encourage them to 'become' homosexual. The gender bias is that 'all' fashion/creative types are gay. We need creativity from all people.

    December 5, 2012 at 10:51 am |
  2. personal training Long Island

    My brother always loved to use my easy bake oven with me. He never cared too much about the color but I think they should definitely market a neutral color as well as the girly colors for households with children of both genders… I think their sales would actually go up. What a smart girl!

    January 13, 2014 at 3:18 pm |

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